Creative Strategist

phoebe-work; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Job summary

Phoebe is hiring a growth-minded creator and paid social lead in NYC. You will own creative strategy and production across TikTok, Meta, Instagram, and YouTube, building a pipeline of creators and clipping content for direct response campaigns.

You should move fast, test relentlessly, and stay ahead of platform changes. This role offers equity and a seat in a small team shaping a fast-growing healthcare talent marketplace.

Qualifications

• Experience running paid social campaigns with measurable results.
• Proven ability to design direct-response creative and test ideas quickly.
• Familiarity with creator-driven content and UGC workflows.
• Ability to shoot, edit, and write copy when needed.

Responsibilities

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
• Generate high volumes of creative and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study trends in DTC, creator economy, and direct response and apply to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate based on conversions
• Stay ahead of platform changes and formats before they're obvious

Skills

Paid social growth

Direct response creative

UGC content creation

Content testing & optimization

Creator partnerships

Tools

Whop

Foreplay

Motion

Job description

About Phoebe

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

What you'll do

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
• Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate fast based on what converts
• Stay ahead of platform changes, trends, and formats before they're obvious

Who you are

• You've run paid social or organic growth and have results to show
• You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
• You're chronically online and can spot trends before they peak
• You've worked with creators or built content engines (UGC, clipping, repurposing)
• You know tools like Whop, Foreplay, Motion, or similar
• You move fast and can produce volume without sacrificing quality
• You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
• You have taste and strong opinions about what makes creative work

What we offer

• Own creative for a company growing extremely fast into a massive market
• Competitive salary with above-market equity
• Small team where your work directly drives growth
• In-person in NYC (Chinatown / LES) - we work in the same room
• Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.