Creative Strategist

Phoebe; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

In-person in NYC (Chinatown/LES)

Equity opportunity

Competitive salary

Growth exposure from founders

Job summary

Phoebe in New York City is seeking a growth-focused marketer to own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube. You will build a pipeline of creators, clip content, and relentlessly test formats to drive performance.

You’ll study DTC trends, apply insights to healthcare, and launch campaigns targeting nurses and caregivers for our talent agent product.

Qualifications

• Experience running paid social or organic growth campaigns with measurable results.
• Strong understanding of direct response creative and efficient testing.
• Ability to spot trends and scale winning formats across platforms.

Responsibilities

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
• Generate high volumes of creative – ads, UGC‑style content, clips, hooks – and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study what’s working in DTC, creator economy, and direct response – then apply it to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate fast based on what converts
• Stay ahead of platform changes, trends, and formats before they’re obvious

Skills

Paid social

Organic growth

Direct response creative

Creator management

UGC content

Clipping

Repurposing

Multimedia production

Ad copy

Tools

Whop

Foreplay

Motion

Job description

About Phoebe

Phoebe is modernizing America’s home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

What you’ll do

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
• Generate high volumes of creative – ads, UGC‑style content, clips, hooks – and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study what’s working in DTC, creator economy, and direct response – then apply it to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate fast based on what converts
• Stay ahead of platform changes, trends, and formats before they’re obvious

Who you are

• You’ve run paid social or organic growth and have results to show
• You understand direct response creative – hooks, retention, CTAs, thumb‑stopping visuals
• You’re chronically online and can spot trends before they peak
• You’ve worked with creators or built content engines (UGC, clipping, repurposing)
• You know tools like Whop, Foreplay, Motion, or similar
• You move fast and can produce volume without sacrificing quality
• You’re scrappy – you can shoot, edit, write copy, and run ads yourself if needed
• You have taste and strong opinions about what makes creative work

What we offer

• Own creative for a company growing extremely fast into a massive market
• Competitive salary with above‑market equity
• Small team where your work directly drives growth
• In‑person in NYC (Chinatown / LES) – we work in the same room
• Multiple second‑time founders to learn from – Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.