Creative Strategist

Nourish; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Nourish, the country’s largest dietitian-led metabolic health clinic, is seeking a Creative Strategist to own the creative strategy roadmap across all channels and audiences. You will partner with Production, Media Buying, and Product to drive patient acquisition.

This full-time role is based in our Flatiron office in NYC with a hybrid schedule (3+ days in office) and reports to the Head of Growth & Marketing.

Qualifications

• 2–4 years of experience in creative strategy and/or growth marketing.

Responsibilities

• Own ideation, concepting, and briefing.

Skills

Creative strategy

Growth marketing

Performance data

Cross-functional collaboration

Ideation & briefing

Job description

Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

About the Role

Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As our Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.

You'll report to our Head of Growth & Marketing and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones. You'll work closely with peers across Creative Production, Media Buying, Product, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:

• Own ideation, concepting, and briefing: Combine research and inspo with high-level strategy to come up with sharp ad concepts with a range of diverse execution. Turn those into strong briefs.
• Collaborate with Production: Work closely with our Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads.
• Inform the creative learning loop: Analyze creative performance to identify the patterns in what is and isn't working and use the learnings to evolve our strategy and roadmap.
• Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.

We’d love to hear from you if:

• You have 2-4 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams.
• You have strong creative performance instincts. You don't need to be right every time, but you have intuition for what will and won't work on paid, and you understand what makes a good ad.
• You are creatively generative. You never run out of ideas. You can deeply understand a patient’s barriers and motivations, and you’re chronically online enough to turn that into a diverse set of ad concepts.
• You're a strong cross-functional collaborator, especially with creative teams and media buying. You are skilled at getting great output from Design and Copy partners.
• You're fluent in performance data. You have a strong numbers sense, you're good at pattern matching across tests, and you can turn creative analysis into tactical and strategic decisions.
• You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.