Director, Growth Creative

Nourish; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Nourish is seeking a Creative Lead in New York City to shape and execute the creative strategy that drives performance marketing. This role involves leading a diverse team, managing the complete creative process, and strategizing on business impacts. The ideal candidate has 7–9 years in creative strategy within high-growth environments and excels in team leadership and performance metrics.

The position supports a hybrid work model and looks for individuals enthusiastic about developing a high-impact creative environment.

Qualifications

• 7–9 years of experience in creative strategy or performance marketing.
• Strong creative instincts for quality in paid ads.
• Proven track record in managing and developing large teams.

Responsibilities

• Define strategy and vision for Growth Creative.
• Manage high-performing teams across creative strategy and production.
• Set creative KPIs and own the performance analysis.

Skills

Creative strategy

Performance marketing

Team leadership

Creative analysis

DTC marketing

Job description

About the Role

Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As the leader of our Creative team, you'll own the entire creative function: strategy, production, team, and the feedback loop between creative output and business results.

You'll report to our Head of Growth and lead a team of full-time and freelance teammates spanning creative strategy and production (creators, design, video, and copy). You'll work closely with peers across Media Buying, Analytics, Product, and Design, and serve as the internal DRI and expert voice on everything creative at Nourish. This is a great opportunity to spearhead a key business input, lead a team, and help shape how Nourish shows up in the world.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local, open to relocating, or based remotely but able to visit NYC periodically. For those in NYC, we work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities

• Set and drive strategy for Growth Creative: Define the vision, creative roadmap, and prioritization framework, and brand guidelines for creative across all our marketing channels. Translate performance signals and audience insights into clear strategic direction.
• Lead and grow the team: Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency). Own hiring, coaching, and org design for the function.
• Own the creative-to-performance loop: Set creative KPIs, build and own the test‑and‑learn framework, and collaborate with channel management to close the gap between what we make and how it performs.
• Build systems that scale: Design the operating model, workflows, and production infrastructure that consistently deliver high-volume, high-quality creative across multiple channels and audience segments.
• Be the internal expert on creative: Serve as the cross‑functional voice on all things creative (brand expression, audience POV, commercial brand, and creative standards) including direct partnership with exec leadership.

We’d love to hear from you if:

• You have 7–9 years of experience in creative strategy or performance marketing, ideally with a meaningful stretch in a high‑growth DTC environment or a performance creative agency.
• You think strategically from first principles and can set a long‑term creative vision and also explain exactly why you made each decision along the way.
• You have strong creative instincts. You have extremely strong instincts for “good” vs “bad” creative, especially what will or won’t work in paid ads. You’ll level up our creative quality, creative diversity, and brand.
• You are a talented people leader with a demonstrated track record of hiring, developing, and managing large teams, including creative team members. You have sharp discernment for team performance.
• You have built creative systems from scratch (not inherited them). You're comfortable designing for complexity and know how to build for scale.
• You’re fluent in performance metrics and can drive creative analysis end‑to‑end from insight to action. Your strategy and decision making is rooted in performance data.
• You can lead and influence across teams: low‑ego, strong POV, able to move cross‑functional decisions forward with senior leaders on and off the Marketing team.
• You thrive in high‑growth, high‑stakes environments where you're expected to deliver results. You are comfortable with and excited by being both the strategic layer and the systems builder.

Please note that you must be legally authorized to work in the U.S.