Creative Lead – Associate CD & Writer, Brand Story

Wpromote; El Segundo (CA); On-site; USD 130,000 - 145,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) matching

Paid time off

Other benefits and perks

Job summary

Giant Spoon is seeking a senior Conceptual Writer to collaborate with ACD and Art partner to craft campaigns that meet client goals and reflect the brand's story. You will translate strategy into ideas, lead presentations, and mentor junior team members in a fast-paced environment.

You will help shape cross-channel campaigns, work with vendors on shoots, and present work passionately to clients. The role requires 6+ years in advertising, strong writing, and a proactive, collaborative mindset.

Qualifications

• 6+ years of experience as a conceptual writer in an advertising agency.
• Mastery of concepting, campaign architecture, and short form writing.
• Experience with and passion for conceptual thinking, campaign development, and cross-channel creative execution.
• Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
• Concept and create beautifully designed content from briefs, insights and strategy
• Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus

Responsibilities

• Collaborate with ACD, Art partner to ideate and create work that delivers on client goals and aligns with Giant Spoon’s mission to expand how audiences experience brands, while also having a nuanced understanding of client feedback and a client’s place in the market.
• Translate creative strategy into creative ideas, exhibiting an expert understanding of the client's brand story, the cultural environment, the marketing approach and the competition.
• Work hand in hand with an Art partner to develop internal and external presentations of creative ideas and thought processes
• Effectively share and present work internally to creative leadership and present a strong point of view; confidently pushing the envelope or proposing alternative approaches
• Collaborate with Strategy, Design and Production Teams to maintain the integrity of the creative through the concept and campaign development process
• Lead relationships with outside vendors and collaborators (e.g. directors, stylists, models, editors, etc.)
• Serve as a creative lead on-set for shoots, managing execution and working directly with outside vendors in real time to ensure quality of the final product
• Manage the day-to-day work of junior team members and may have direct reports on their own projects or across other projects to manage and mentor
• Present work to clients passionately, articulately, and in a way that reflects an understanding of client goals/desires while continuously building a deeper relationship with clients.Communicate concepts creatively when traditional modes of representation aren’t appropriate for the situation at hand (i.e. sketches, collages, requesting a client workshop etc.)
• Communicate any flags proactively in deliverables or work to the CD or creative lead on a project
• Champion the brand with consistency across visual design assets and help develop a unified design brand language
• Craft memorable, storytelling visuals to support new business pitch opportunities
• Flex outside of the primary skill set including ability to write up idea concepts as needed

Skills

Conceptual writing

Campaign architecture

Cross-channel creative

Client presentations

Leadership / mentoring

Google Suite

Tools

Google Suite

Job description

Giant Spoon is seeking a senior Conceptual Writer to collaborate with ACD and Art partner to craft campaigns that meet client goals and reflect the brand's story. You will translate strategy into ideas, lead presentations, and mentor junior team members in a fast-paced environment.

You will help shape cross-channel campaigns, work with vendors on shoots, and present work passionately to clients. The role requires 6+ years in advertising, strong writing, and a proactive, collaborative mindset.