Creative Director (Writing)

Huge; United States; On-site; USD 130,000 - 169,000; Full time

Job summary

Huge is seeking a Creative Director, Writing to lead high‑profile brands from a hands‑on, client‑facing role in the United States. You will set narrative strategy, build brand voice systems, and drive editorial excellence across campaigns, product launches, and digital experiences.

You will mentor copywriters, collaborate with design and strategy, translate complex briefs into compelling consumer stories, and ensure tone remains authentic across markets while meeting tight timelines.

Qualifications

• 10+ years leading writing teams in agencies or in-house.
• Proven client-facing leadership with senior stakeholders.
• Expert in brand voice systems and messaging frameworks.
• Experience guiding copywriters and multidisciplinary teams.
• Ability to translate briefs into compelling consumer narratives.
• Strong editorial standards and storytelling across channels.

Responsibilities

• Lead copy strategy and writing direction across campaigns, digital platforms, and product launches.
• Serve as the primary client-facing voice for copy and messaging architecture.
• Present narrative frameworks, campaign hooks, and messaging hierarchies to senior client executives.
• Direct and mentor copywriters, junior writers, and multidisciplinary teams, upholding voice and tone standards.
• Establish and evolve global brand voice guidelines for consistency across workstreams.
• Oversee end-to-end writing processes across Design, Art Direction, Strategy, and Product teams.

Skills

Writing leadership

Client-facing leadership

Brand voice architecture

Mentoring copywriters

Cross-functional collaboration

Editorial quality control

Strategic storytelling

Job description

Location: This position is remote within the United States.

About Creative.

At Huge, Creative brings together designers, writers, and technologists to create meaningful digital experiences. We combine creativity, design, technology, and a deep understanding of people to transform complex challenges into intuitive, engaging, and impactful experiences. Our teams value collaboration, experimentation, and bold creative thinking to deliver work that connects with people and drives meaningful outcomes.

The role.

As a Creative Director, Writing at Huge, you are a world‑class creative leader responsible for managing high‑profile clients and their brands, while leading and overseeing multidisciplinary project teams to deliver exceptional campaign, design, and digital product experiences. In this role, you will lead copy strategy, narrative vision, and campaign execution for one of the world’s most prestigious technology brands. We are looking for a hands‑on, deeply client‑facing leader with a proven track record of bringing major campaigns to life—translating complex briefs, product innovations, and brand platforms into clear, compelling consumer stories. You will play a crucial role in setting creative direction, driving campaign innovation, establishing brand voice systems, and ensuring the highest standards of editorial and narrative excellence without letting speed compromise craft.

What you’ll be doing.

• Lead the copy strategy and creative writing direction across major campaigns, digital platforms, and product launches for world‑class clients.
• Serve as the primary client‑facing voice for all copywriting, messaging architecture, and narrative strategy matters.
• Present creative copy frameworks, campaign hooks, and messaging hierarchies directly to senior client executives, articulating the strategic narrative behind the work.
• Direct and mentor copywriters, junior writers, and multidisciplinary teams, establishing high standards for voice, tone, and storytelling excellence.
• Establish, guard, and evolve global brand voice guidelines, ensuring consistency, tone flexibility, and narrative clarity across all workstreams.
• Oversee the end‑to‑end writing process across multidisciplinary teams—collaborating with Design, Art Direction, Strategy, and Motion to integrate copy seamlessly into visual concepts.
• Navigate complex client feedback with authority, defending narrative integrity while tailoring copy strategy to meet business objectives.
• Shape overarching editorial direction for high‑impact brand campaigns, long‑form stories, product narratives, scripts, and digital experiences.
• Drive innovation in brand messaging and campaign copy, pushing the boundaries of storytelling across emerging tech and digital touchpoints.
• Champion rigorous editorial quality control, reviewing all written deliverables to ensure narrative precision, brand alignment, and flawless execution.
• Adapt campaign storytelling and voice strategy for multi‑market localization and regional adaptations without losing brand soul.
• Partner with project management to oversee copy production workflows, ensuring rapid execution and meeting tight timelines without sacrificing craft.

What we like to see.

• 10+ years of writing leadership experience within premier agencies or in‑house creative teams, with a deep portfolio of high‑impact campaign copy and narrative design.
• Proven track record as a client‑facing leader, with executive presence and a history of pitching, defending, and winning approval for big copy concepts with senior client stakeholders.
• Mastery in voice and tone architecture—building comprehensive brand voice systems, editorial guidelines, and messaging frameworks that scale across global client organizations.
• Demonstrated leadership in guiding, mentoring, and developing copywriters, helping them elevate their craft, narrative structure, and strategic thinking.
• Exceptional ability to turn complex product features, technical briefs, and abstract concepts into clear, human, and emotionally resonant consumer stories.
• Deep experience directing multi‑channel copy across high‑profile campaigns, product launches, video scripts, digital ecosystems, and brand storytelling platforms.
• Rigorous editorial standards with an uncompromising eye for messaging hierarchy, tone consistency, grammar, and narrative flow.
• Strong cross‑functional collaboration skills, partnering seamlessly with Design, Art Direction, Strategy, and Product Directors to lead unified creative teams.
• Strategic, data‑informed approach to writing, using audience research, testing insights, and performance data to shape and defend copy strategies.
• Experience overseeing multi‑market copy localization, ensuring brand voice remains culturally authentic and compelling across international regions.

This role is currently not available for hire or work in New Mexico, and Hawaii, USA.

About Huge.

Huge is an independent, human‑first AI‑native design and technology company. We make things that matter by bringing AI, people, design and technology together as one system. With more than 1,000 design and technology experts working in hub cities around the world, including Bogotá, Chicago, Ho Chi Minh City, London, Los Angeles, Medellín, New York, San Francisco, and Washington, DC, we partner with some of the world’s most ambitious brands, including Google, NBCU, PepsiCo, Vail Resorts, Atlantic Health, and Candescent. Learn more at hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier‑free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration.

Wage Disclosure

$130,000—$169,000 USD