Associate Director, Copywriting

DEPT®; New York (NY); On-site; USD 139,200 - 160,000; Full time

Benefits offered by this job

Healthcare, Dental, and Vision coverage

401k plan with matching

Paid Time Off (PTO)

Paid Company Holidays

Parental Leave

Job summary

DEPT® is seeking a Principal Copywriter based in New York, NY, to define the narrative direction of major campaigns and initiatives. This senior creative leader will shape campaign narratives and brand voice systems, influencing work across the organization.

The ideal candidate has 5+ years of experience in copywriting, an exceptional portfolio, and the ability to mentor creative teams. The role includes leading high-profile projects and exploring emerging technologies in creative workflows.

Qualifications

• 5+ years in copywriting or integrated campaign development in an agency.
• Exceptional portfolio demonstrating strategic thinking and writing excellence.
• Experience in developing brand voice systems and messaging architectures.

Responsibilities

• Shape campaign narratives and messaging systems across key initiatives.
• Lead creative development on high-profile projects and campaigns.
• Mentor writers and creative teams to enhance storytelling quality.
• Explore and champion emerging technologies in narrative development.

Skills

Copywriting

Brand storytelling

Strategic thinking

Conceptual leadership

Storytelling

Mentoring

Job description

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

The Role

We’re looking for an exceptional Principal Copywriter to help define the narrative direction of major campaigns, initiatives, and brand experiences.

As a senior creative leader and expert practitioner, you will shape campaign narratives, messaging architectures, and brand voice systems that influence work across the organization. Partnering closely with Creative Directors, ACDs, Art Directors, Motion, Visual Design, and Strategy, you’ll help establish the creative standards that guide our most important work.

This role is ideal for someone who combines exceptional writing craft, strategic thinking, and conceptual leadership with a deep understanding of culture, technology, and emerging creative opportunities.

What You’ll Do

• Shape major campaign narratives, messaging systems, and brand voice frameworks across key initiatives.
• Lead creative development on high‑profile projects, helping define the verbal direction of integrated campaigns.
• Partner with Creative Directors and ACDs to develop breakthrough creative concepts and audience experiences.
• Mentor writers and creative teams, raising storytelling, messaging, and creative quality across the organization.
• Explore and champion emerging technologies, AI‑assisted creative workflows, and new approaches to narrative development.

What You Bring

• 5+ years of experience in copywriting, brand storytelling, or integrated campaign development in an agency environment or related experience.
• An exceptional portfolio demonstrating conceptual creativity, strategic thinking, and writing excellence.
• Experience developing brand voice systems, campaign narratives, and messaging architectures.
• Ability to influence teams, clients, and stakeholders through compelling storytelling and creative leadership.

What We Offer

• Healthcare, Dental, and Vision coverage.
• 401k plan with matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.

EEO Statement

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. If you need accommodations, let us know; it’s confidential and used only to support you at every step.

DEPT® participates in E‑Verify; the Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

Compensation

US Remote Range: $139,200—$160,000 USD for a 40‑hour workweek, based on relevant experience, physical location, and organizational impact. We are flexible.