Freelance Creative Director, Writing

Vsapartners; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

Vsapartners is seeking a Creative Director specializing in Campaign Copywriting. The ideal candidate will lead a team of writers and designers to create engaging content across various platforms, including digital and social media.

Responsibilities include overseeing campaign execution, mentoring junior staff, and engaging with clients to articulate strategic creative visions. A strong portfolio and leadership experience are essential.

Qualifications

• 10+ years of creative writing experience, preferably in an agency setting.
• 3+ years of managing teams, proven ability to lead and inspire.
• Strong verbal and written communication skills.

Responsibilities

• Lead a team to develop high-impact content for integrated campaigns.
• Engage with clients to translate their vision into creative deliverables.
• Coordinate across teams to meet deadlines and quality standards.

Skills

Creative writing experience

Leadership

Project management

Strategic thinking

Communication skills

Tools

Slack

Google Suite

Workamajig

Job description

Creative Director, Campaign Copywriting

Are you a writer’s writer and a big idea generator? If so, we’d love to talk.

We’re looking for a smart, strategic creative director of writing to join our campaign team. As our new CDW, your job is to lead a team of writers, designers and art directors to find a great idea, clean it up, and deliver a creative solution that makes clients’ eyes light up.

In this role you’ll work on every type of campaign—digital & social first, big 360s, and everything in between—across industries from Big Tech to small consumer brands.

You’re a great fit if:

• You’re a conceptual thinker who can spot an idea with legs from a million miles away.
• You’re a leader and a doer—someone who nurtures junior talent and also writes scripts.
• You’re a serious‑attention‑to‑detail person who cares about craft and delivering thoughtful, well‑edited work.
• you are truly a writer and communicator at heart.
• You love getting to know new clients and pitching new ideas you and the team want to bring to life.
• You love design, learning about new industries, and being part of a tight‑knit team that moves fast.
• You’re energetic, optimistic, and excited to do great things.
• You play well with others—and appreciate working with really, really nice people and clients.

Here’s a breakdown of the key aspects of this role:

Core Responsibilities

Creative Leadership:

• Enthusiastically develop and execute high‑impact, persuasive content for integrated campaigns across print, social media, paid search, video advertising, influencer marketing and more.
• Establish and maintain the overall creative direction, ensuring consistent messaging across client projects.
• Guide teams through ideation, design, and execution.

Collaboration & Teamwork:

• Work closely with copywriters, designers, strategists, project managers and the production team to ensure cohesive creative direction.
• Lead brainstorming sessions and provide constructive feedback to ensure high‑quality work.
• Act as a liaison between the creative team and internal stakeholders, facilitating clear communication and idea flow.

Client Engagement & Communication:

• Eagerly engage with client content to understand their vision, business goals and products, translating these into compelling creative deliverables.
• Present creative concepts and campaigns to clients and internal teams, articulating decisions and the strategic rationale behind them.
• Identify growth opportunities within existing accounts and collaborate with client‑facing teams to nurture and expand relationships.
• Represent the creative team in new business presentations and pitches, showcasing the agency’s copywriting capabilities.
• Help identify new business opportunities and contribute to the agency’s growth strategy.

Project Management & Execution:

• Coordinate across teams to ensure all deliverables meet deadlines and production quality standards.
• Oversee multiple campaigns, ensuring consistency and high‑quality execution across platforms and media.

Mentorship & Development:

• Support the development of junior staff by providing mentorship and feedback to foster their growth.
• Identify tools, resources and processes that improve creative efficiency and team performance.

Skills and Experience

• Copywriting Expertise: 10+ years of creative writing experience, preferably in an agency setting.
• Strong Portfolio: A robust writing portfolio of integrated campaign work spanning print, digital and experiential for B2B and B2C brands.
• Leadership & Team Management: 3+ years of managing teams; proven ability to lead and inspire creative teams.
• Strategic Thinking: Ability to synthesize client briefs, strategic objectives and market insights into innovative campaign executions.
• Communication Skills: Strong verbal and written communication skills for client presentations, team coordination and internal collaboration.
• Project Management: Capable of managing multiple projects simultaneously with strong organizational skills and attention to detail.
• Software Proficiency: Familiarity with project management tools such as Slack, Google Suite and Workamajig.

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.

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