Creative Director for Growth & Product Marketing

Chime Financial, Inc; San Francisco (CA); Hybrid; USD 201,000 - 279,000; Full time

Benefits offered by this job

Hybrid work policy

Comprehensive benefits

Generous vacation policy

Parental leave

Job summary

Chime is seeking a Creative Director to lead the creative strategy, systems, and execution for Growth and Product Marketing. You will own the creative vision across performance marketing, lifecycle communications, web, and product campaigns, while shaping AI-enabled creative practices.

The role combines brand, growth, and product storytelling, supervising a multidisciplinary team and delivering measurable outcomes.

Qualifications

• 10+ years in creative roles with leadership in growth or performance creative.
• Strong portfolio across paid social, digital, and video with measurable results.
• Fluency across full funnel from awareness through conversion.
• Proven ability to lead a creative team while staying hands-on.
• Experience with or curiosity about AI creative tools and how they can accelerate production and testing.

Responsibilities

• Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving.
• Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
• Partner with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
• Lead, manage, and develop a multidisciplinary creative team including ACDs, art directors, designers, copywriters, video editors, motion designers, and specialists.
• Set creative direction, run reviews, elevate the quality of work, and foster a culture of excellence, curiosity, experimentation, and continuous improvement.
• Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches to speed up high-quality work.
• Shape the team’s AI-enabled workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and throughput.

Skills

Creative leadership

Performance marketing

Growth strategy

People management

AI tools familiarity

Cross-functional collaboration

Tools

AI tools

Job description

Chime is seeking a Creative Director to lead the creative strategy, systems, and execution for Growth and Product Marketing. You will own the creative vision across performance marketing, lifecycle communications, web, and product campaigns, while shaping AI-enabled creative practices.

The role combines brand, growth, and product storytelling, supervising a multidisciplinary team and delivering measurable outcomes.