Creative Director, Doll Campaigns & Brand Storytelling

MGA Entertainment, Inc.

Los Angeles (CA)

On-site

USD 120,000 - 150,000

Full time

32 hours ago

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Job summary

MGA Entertainment is seeking a Creative Director, Marketing Campaigns for Dolls to lead visual storytelling and campaign creation across our doll brands. You will guide campaigns from concept to delivery, shaping photography, video, and set direction that resonate with kids and collectors.

The role demands hands-on design leadership, deep knowledge of doll communities and fashion, and collaboration with Brand, PR, Product Development, and Retail to maximize impact across digital, broadcast,

Qualifications

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development.
Strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories.

Responsibilities

Lead integrated creative development: Guide the creative process from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
Translate strategy into storytelling: Develop compelling concepts, campaign narratives, and visual direction that express brand positioning, support business goals, and build cultural relevance.
Bring doll and fashion expertise: Apply a deep understanding of doll play, collecting, customization, fashion, and fandom to create work that resonates with kids and collectors while staying true to each brand.
Direct sets, visual storytelling and best-in-class assets: Establish the creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition.
Lead multidisciplinary teams: Inspire and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft.
Drive cross-team collaboration: Build strong partnerships with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.