Creative Director, Marketing and Campaigns for Doll Brands

MGA Entertainment, Inc.; Los Angeles (CA); Vor Ort; USD 120.000 - 150.000; Vollzeit

Zusammenfassung

MGA Entertainment, Inc. is seeking a Creative Director, Marketing and Campaigns for Doll Brands in Los Angeles to lead visual storytelling and campaign execution across its doll portfolio.

You will guide integrated campaigns, manage multidisciplinary teams, and collaborate with Brand, PR, Product Development, and Retail to deliver cohesive brand experiences across digital, broadcast, and retail channels.

Qualifikationen

• 7–10 years of relevant experience in creative marketing, art direction, or brand development
• At least 3 years in a creative leadership role
• Strong portfolio showing integrated campaigns and visual storytelling
• Experience in dolls, fashion, toys, or related consumer lifestyle categories
• Ability to translate brand strategy into compelling creative across channels
• Experience directing photo and video shoots and leading multidisciplinary teams
• Strong cross-functional partnership skills with product, marketing, operations, and retail
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator); familiarity with Figma and social formats
• Excellent presentation, communication, collaboration, and organizational skills
• Ability to manage multiple brands in a fast-moving environment

Aufgaben

• Lead integrated creative development from concept to execution for 360 campaigns and product launches across MGA’s doll brands
• Translate strategy into storytelling through narratives, visual direction, and brand concepts
• Direct photography and video shoots including mood boards, styling, lighting, and composition
• Collaborate with producers, photographers, stylists, and designers to deliver a cohesive brand world
• Lead multidisciplinary teams with clear direction and high craft standards
• Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail
• Create platform-native content for YouTube, TikTok, Instagram, plus email, print, and e-commerce
• Oversee trade shows, retail displays, sizzle reels, influencer kits, and experiential activations
• Maintain distinct brand voice and evolve identity with fresh, culturally relevant ideas

Jobbeschreibung

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual storytelling and campaign creative execution across its doll portfolio.

Responsibilities

• Lead integrated creative development, guiding concept-to-execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll brands
• Translate strategy into storytelling through campaign narratives, visual direction, and brand concepts aligned to business goals
• Apply doll and fashion expertise grounded in doll play, collecting, customization, fashion, and fandom to create work that resonates with kids and collectors
• Direct sets and visual storytelling by establishing creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition
• Partner with producers, photographers, stylists, and set designers to deliver a cohesive brand world that supports sales
• Lead multidisciplinary teams, providing clear direction, constructive feedback, and high craft standards for designers, copywriters, producers, and content creators
• Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution
• Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives
• Create channel-specific assets by working with Brand and Retail teams for platform-native content for YouTube, TikTok, and Instagram, plus assets for broadcast, email, print, retail, and e-commerce
• Extend brand work into experiences by overseeing creative for trade shows, retail displays, sizzle reels, influencer kits, and experiential activations
• Protect and evolve brand identity by maintaining distinct brand voice and visual identity while introducing fresh, culturally relevant ideas
• Manage creative delivery by building briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines
• Track trends and audience insights across doll and collector communities, fashion, beauty, entertainment, and youth culture to identify relevant creative opportunities
• Strengthen future work by using campaign performance and audience feedback

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development
• At least 3 years in a creative leadership role
• Strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
• Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities
• Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels
• Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation
• Track record leading and developing multidisciplinary creative teams and managing projects from brief through delivery
• Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
• Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; working knowledge of Figma, social platforms, and digital content formats
• Excellent presentation, communication, collaboration, and organizational skills
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• Figma
• YouTube
• TikTok
• Instagram

Role Overview

• Creative Shared Services collaboration across departments to translate brand strategies into campaigns, content, and experiences
• Creative spans digital, social, broadcast, retail, and experiential channels
• Portfolio includes L.O.L. Surprise!, Rainbow High, Mirror Mi, Bratz, and MiniGlam
• Success depends on cross-team collaboration, especially with Brand, PR, Product Development, Operations, and Retail

Key Areas of Expertise

• Doll communities and collector culture: audiences, fandoms, collecting behaviors, customization, and unboxing authenticity
• Fashion and styling: fashion trends, streetwear, beauty, accessories, and subcultures translated into brand aesthetics
• Set direction and world-building: environments for product and talent photography, video, and social content with attention to scale, materials, color, props, lighting, and product presentation
• Audience connection: experience creating for Gen Alpha, Gen Z, collectors, and millennial parents
• Social and influencer storytelling: creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging audience participation
• Retail and global execution: mass retail and e-commerce environments, including Walmart, Target, and Amazon, plus collaboration with global teams, licensors, and external partners

Location and Compensation

• Los Angeles, CA (onsite)
• USD 120,000 - 150,000 per year