Creative Director, Doll Brand Campaigns

MGA Entertainment; Los Angeles (CA); Vor Ort; USD 120.000 - 150.000; Vollzeit

Zusammenfassung

MGA Entertainment in Los Angeles is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual storytelling and campaign creation across L.O.L. Surprise!, Bratz, Rainbow High, and more.

You will guide concept-to-delivery, shaping brand worlds with a strong eye for styling, photography, and video, while collaborating across Brand, PR, Product, Ops, and Retail. The role calls for hands-on design expertise, deep knowledge of doll communities, and a track record of leading

Qualifikationen

• 7–10 years of relevant experience in creative marketing, art direction, or brand development.
• Strong portfolio demonstrating integrated campaigns, visual storytelling, and hands-on design.
• Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories.
• Ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, styling, and presentation.
• Proven ability to lead multidisciplinary creative teams from brief to delivery.
• Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
• Expert proficiency in Adobe Creative Suite, with working knowledge of social platforms and digital content formats.
• Excellent presentation, communication, collaboration, and organizational skills.
• Ability to manage multiple brands and competing priorities in a fast-paced environment.

Aufgaben

• Guide the creative process from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions.
• Develop compelling concepts, campaign narratives, and visual direction that express brand positioning and business goals.
• Apply doll play, collecting, fashion, and fandom insights to create work that resonates with kids and collectors.
• Establish the creative vision for photography and video shoots, including mood boards, set direction, lighting, styling, and composition.
• Lead designers, copywriters, producers, and content creators with clear direction and feedback.
• Collaborate with Brand, PR, Product Development, Operations, and Retail to align strategy, priorities, and launch timing.
• Develop platform-native content for YouTube, TikTok, Instagram, plus assets for broadcast, email, print, retail, and e-commerce.
• Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, and experiential activations.
• Maintain each brand’s voice and visual identity while introducing fresh ideas.
• Manage briefs, scopes, timelines, freelancers, and agencies within budgets and deadlines.
• Track trends and audience insights to improve future campaigns.

Kenntnisse

Creative leadership

Brand storytelling

Photography direction

Video direction

Cross-functional collaboration

Fashion & styling

Dolls and collector knowledge

YouTube/TikTok storytelling

Agency management

Project management

Tools

Adobe Creative Suite

Figma

Jobbeschreibung

MGA Entertainment in Los Angeles is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual storytelling and campaign creation across L.O.L. Surprise!, Bratz, Rainbow High, and more.

You will guide concept-to-delivery, shaping brand worlds with a strong eye for styling, photography, and video, while collaborating across Brand, PR, Product, Ops, and Retail. The role calls for hands-on design expertise, deep knowledge of doll communities, and a track record of leading