Creative Director, Doll Brand Campaigns

Mga-Entertainment,-Inc.; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands in Los Angeles, CA, to lead visual brand storytelling and cross-platform campaigns for iconic dolls like L.O.L. Surprise! Rainbow High and Bratz.

You’ll guide end-to-end creative from concept to delivery, shaping campaigns across digital, broadcast, retail, and experiential channels. The role requires a strong portfolio, 7–10 years in creative marketing, and deep knowledge of doll communities.

Qualifications

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development.
• A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
• Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
• Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
• A track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
• Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
• Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
• Excellent presentation, communication, collaboration, and organizational skills.
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Responsibilities

• Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and promotions across the doll portfolio.
• Translate strategy into storytelling; develop concepts, narratives, and visual direction that support brand positioning.
• Apply doll, fashion, and fandom knowledge to create work resonating with kids and collectors while staying true to each brand.
• Direct shoots and create mood boards, styling, and set direction with teams to deliver a cohesive brand world.
• Inspire and develop designers, copywriters, producers, and content creators through clear direction and high craft standards.
• Collaborate with Brand, PR, Product Development, Operations, and Retail to align creative strategy with priorities.
• Create platform-native content for YouTube, TikTok, Instagram, and other channels, plus assets for broadcast, email, print, retail, and e-commerce.
• Extend brands into experiences through trade shows, displays, reels, influencer kits, and activations.
• Protect and evolve brand identity while introducing fresh ideas aligned with culture.
• Manage briefs, scopes, timelines, freelancers/agency partners, and budgets to deliver on deadlines.
• Use trends and audience insights to improve future work.

Skills

Leadership

Brand storytelling

Campaign development

Cross-functional collaboration

Fashion styling

Video direction

Tools

Adobe Creative Suite

Photoshop

Illustrator

Figma

Social platforms

Job description

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands in Los Angeles, CA, to lead visual brand storytelling and cross-platform campaigns for iconic dolls like L.O.L. Surprise! Rainbow High and Bratz.

You’ll guide end-to-end creative from concept to delivery, shaping campaigns across digital, broadcast, retail, and experiential channels. The role requires a strong portfolio, 7–10 years in creative marketing, and deep knowledge of doll communities.