Creative Director, Copy — Lead Iconic Brand Storytelling

McCann; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Gotham, backed by the McCann network, seeks a Creative Director, Copy to lead a dynamic team and elevate creative excellence across beauty, fashion, and culture. You will shepherd copy in high-profile campaigns, partner with clients, and translate complex briefs into compelling storytelling from concept to delivery.

You are a hands-on leader who inspires your team, thrives on craft, and pushes boundaries in traditional spaces, all while maintaining authentic brand voice and cultural relevance.

Qualifications

• 12+ years of copy-focused, creative direction experience.
• 2+ years in a leadership role within an agency.
• Portfolio showing produced work with refined point of view and versatility.
• Strong craft in writing, storytelling and advertising.

Responsibilities

• Translate briefs into thoughtful, conceptual, integrated campaigns across film, print and social.
• Lead brand voice and visual tone discussions with stakeholders.
• Actively present ideas, layouts, scripts, and storyboards to internal teams and clients.
• Carry projects from initial concept through execution and release.
• Lead on-set production for film and print with production/post-production partners.
• Manage multiple projects and keep agency leadership updated on progress.
• Ensure all creative deliverables are on time and within budget.

Skills

Copy creative direction

Leadership

Creative portfolio

Storytelling

Job description

Gotham, backed by the McCann network, seeks a Creative Director, Copy to lead a dynamic team and elevate creative excellence across beauty, fashion, and culture. You will shepherd copy in high-profile campaigns, partner with clients, and translate complex briefs into compelling storytelling from concept to delivery.

You are a hands-on leader who inspires your team, thrives on craft, and pushes boundaries in traditional spaces, all while maintaining authentic brand voice and cultural relevance.