Creative Director, Content Studio & Visual Identity

PNC; United States; On-site; USD 123,000 - 275,000; Full time

Job summary

PNC is building its Content Center of Excellence and we are seeking a Creative Director to set the visual strategy and oversee a high‑quality, scalable content production system across PNC.com, social, video, and editorial channels.

The role leads a diverse team of designers, editors, video professionals, and copywriters, shaping a cohesive visual language while partnering with Brand Marketing and Digital Experience. In‑office culture with growth and mentorship opportunities.

Qualifications

• University / college degree required.
• 8+ years of experience in branding or creative leadership.
• 5+ years of management experience.
• Experience leading cross-functional teams in marketing, communications, and product.

Responsibilities

• Establishes the strategic direction of the team's communications strategies to advance business priorities.
• Oversees planning, research, and development of content for complex communication initiatives. Develops and implements measurement to determine impact.
• Leads in the resolution of issues; develops and maintains client relationships with executives and management, providing counsel on communications.
• Directs, leads, and holds the team accountable for analytics, reporting, and accountability framework to drive results.
• Responsible for performance management, coaching and development of employees to adapt to changing strategies.

Skills

Branding

Change Management

Creative Process

Design Thinking

Strategic Planning

Digital Marketing

Education

Bachelor's degree

Job description

PNC is building its Content Center of Excellence and we are seeking a Creative Director to set the visual strategy and oversee a high‑quality, scalable content production system across PNC.com, social, video, and editorial channels.

The role leads a diverse team of designers, editors, video professionals, and copywriters, shaping a cohesive visual language while partnering with Brand Marketing and Digital Experience. In‑office culture with growth and mentorship opportunities.