Creative Director: Visual Identity & Studio Lead

Fairygodboss; New York (NY); On-site; USD 123,000 - 275,000; Full time

Job summary

PNC is seeking a Creative Director to define visual identity and brand architecture across all digital touchpoints. You will build a COE-driven studio, set production standards, and ensure high-quality craft across video, design, and editorial. This leader partners with Digital Experience and Brand Marketing to unify enterprise content.

The role requires a clear POV, cultural awareness, and the ability to teach others while guiding a cross-functional team in a fast-paced, regulated industry.

Qualifications

• Experience leading multi-disciplinary creative teams and producing enterprise-level content.
• Ability to translate brand strategy into design language and systems.
• Proven leadership in shaping visual identity across channels.

Responsibilities

• Set the team's strategic direction and oversee communications strategy execution.
• Lead overall content and channel strategies, measuring impact of plans.
• Develop client relationships with executives and align messages across organization.
• Direct analytics, reporting, and accountability for marketing and business programs.

Skills

Branding

Change management

Creative process

Design thinking

Digital marketing

Media relations

Prioritization

Strategic communication planning

Strategic planning

Education

Bachelors

Job description

PNC is seeking a Creative Director to define visual identity and brand architecture across all digital touchpoints. You will build a COE-driven studio, set production standards, and ensure high-quality craft across video, design, and editorial. This leader partners with Digital Experience and Brand Marketing to unify enterprise content.

The role requires a clear POV, cultural awareness, and the ability to teach others while guiding a cross-functional team in a fast-paced, regulated industry.