Creative Director, Brand Identity & Packaging

wellnesspet; Burlington (MA); Hybrid; USD 163,000 - 248,000; Full time

Benefits offered by this job

Wellbeing benefits

Bonus program eligibility

Job summary

Wellness Pet Company seeks a Creative Director to define and elevate how the brand appears in the world. This senior role drives creative strategy and execution across identity, packaging, campaigns, content, digital and retail, guiding agency partners and aligning with the CMO and executive team.

You will translate strategy into distinctive creative expressions, present persuasive narratives to the CEO, and lead a cross-functional team to deliver compelling consumer experiences across channels.

Qualifications

• 12+ years of progressive creative leadership experience in agency and in-house settings.
• Portfolio demonstrating exceptional thinking and execution across brand identity, packaging, campaigns and integrated experiences.
• Deep experience building consumer brands, ideally in CPG, wellness, beauty, or related design-driven categories.
• Ability to translate brand and business strategy into creative strategy and expression.
• Experience leading major brand identity, packaging or design-system work across complex portfolios.
• Experience leading external creative and design agencies and inspiring partners to produce their best work.
• Outstanding creative judgment and taste with the ability to explain why something works.
• Excellent written, verbal and visual storytelling skills.
• Proven ability to develop persuasive presentations and influence CEO and C-suite audiences.
• Collaborative leadership style with a strong point of view, without ego in the process.

Responsibilities

• Define and elevate how Wellness shows up in the world through strategic creative leadership.
• Lead expression across brand identity, packaging, campaigns, content, digital, social, retail, innovation and emerging touchpoints.
• Guide external creative and design agency partners, shaping briefs, strategy and output.
• Present and defend recommendations to the CEO and executive leadership.
• Translate brand and business strategy into compelling creative direction and narratives.

Skills

Creative leadership

Brand strategy

Storytelling

Executive storytelling

Agency management

Brand identity

Packaging design

Design systems

Cross-functional leadership

Brand building

Job description

Wellness Pet Company seeks a Creative Director to define and elevate how the brand appears in the world. This senior role drives creative strategy and execution across identity, packaging, campaigns, content, digital and retail, guiding agency partners and aligning with the CMO and executive team.

You will translate strategy into distinctive creative expressions, present persuasive narratives to the CEO, and lead a cross-functional team to deliver compelling consumer experiences across channels.