Creative Director — Brand Identity & Experience

Wellness Pet, LLC; Burlington (MA); Hybrid; USD 163.000 - 248.000; Vollzeit

Zusammenfassung

Wellness Pet Company seeks a Creative Director to define and elevate how Wellness shows up in the world. This senior role focuses on creative strategy, direction, and the quality of execution across brand identity, packaging, campaigns, content, digital, retail, and emerging touchpoints.

You will translate brand strategy and business priorities into distinctive creative ideas, lead external agencies, and present compelling narratives to the CEO and executive team.

Qualifikationen

• 12+ years of progressive creative leadership experience.
• Portfolio demonstrating exceptional thinking across brand identity, packaging, campaigns, and integrated experiences.
• Deep experience building and evolving consumer brands, ideally in CPG, food, wellness, beauty, or brand-driven categories.
• Ability to translate brand and business strategy into creative strategy and expression.
• Experience leading major brand identity, packaging, or design-system work across complex portfolios.
• Experience leading external creative and design agencies and inspiring partners to produce their best work.
• Outstanding creative judgment and taste with the ability to explain why something works.
• Excellent written, verbal and visual storytelling skills.
• Ability to develop persuasive presentations and influence CEO and C-suite audiences.
• Collaborative leadership style with a strong point of view without ego.
• Curiosity about consumers, culture, design and brands.

Aufgaben

• Define and elevate Wellness shows up in the world across brand identity, packaging, campaigns, and touchpoints.
• Lead creative strategy, direction, and execution quality for all expressions of the brand.
• Collaborate with the CMO, Brand, and Integrated Marketing teams and manage external agencies.
• Articulate thinking behind work, build a compelling narrative, and present recommendations to the CEO and executives.

Kenntnisse

Creative leadership

Brand strategy

Storytelling

Executive presenting

Collaboration

Jobbeschreibung

Wellness Pet Company seeks a Creative Director to define and elevate how Wellness shows up in the world. This senior role focuses on creative strategy, direction, and the quality of execution across brand identity, packaging, campaigns, content, digital, retail, and emerging touchpoints.

You will translate brand strategy and business priorities into distinctive creative ideas, lead external agencies, and present compelling narratives to the CEO and executive team.