Creative Director, Brand & Campaign Design (SaaS)

Highway App, Inc.; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Highway App, Inc. in Dallas is seeking a senior brand leader to drive the visual direction across digital, print, sales, and events.

You’ll translate complex product stories into clear, compelling visuals and build brand guidelines, templates, and design systems. Collaborating with Marketing, Product, Sales and Customer Success, you’ll manage multiple projects from brief to delivery, ensure quality, and mentor designers and external partners.

Qualifications

• Bachelor's degree in Marketing or Business Administration.
• 8–10+ years of proven experience leading creative direction for a product-based SaaS company.
• Experience with Adobe Creative Suite is required.
• HubSpot, Salesforce and Monday.com experience is strongly preferred.
• Ability to develop a multi-layered marketing strategy and collaborate across teams.

Responsibilities

• Lead the visual direction and execution of brand and marketing initiatives across digital, print, sales, and event channels.
• Develop creative concepts and design assets that support company priorities, product launches, campaigns, and customer communications.
• Create and maintain brand guidelines, templates, and design systems for a consistent visual identity.
• Design polished materials such as presentations, ads, social content, website graphics, emails, one-pagers, and event collateral.
• Translate complex products into clear, compelling visual stories for customers and internal teams.
• Partner with Marketing, Product, Sales and other teams to understand goals, audiences, and requirements.
• Manage creative projects from brief through delivery, including timelines, feedback, revisions, and quality checks.
• Review and refine work to meet brand standards and production readiness.
• Provide direction and feedback to designers, agencies, freelancers, and other collaborators.
• Balance hands-on design with planning and oversight of multiple projects.
• Stay current on design trends and production practices to support brand and business goals.
• Organize and maintain creative files and assets for easy access.

Skills

Brand leadership

Cross-functional collaboration

Project management

Design systems

Creative direction

Strategic thinking

Visual storytelling

Mentoring

Education

Bachelor's degree in Marketing or Business Administration

Tools

Adobe Creative Suite

HubSpot

Salesforce

Monday.com

Job description

Highway App, Inc. in Dallas is seeking a senior brand leader to drive the visual direction across digital, print, sales, and events.

You’ll translate complex product stories into clear, compelling visuals and build brand guidelines, templates, and design systems. Collaborating with Marketing, Product, Sales and Customer Success, you’ll manage multiple projects from brief to delivery, ensure quality, and mentor designers and external partners.