Global Marketing Director, Action & Entertainment

Mga-Entertainment,-Inc.; Los Angeles (CA); On-site; USD 150,000 - 170,000; Full time

Job summary

MGA Entertainment is seeking a Marketing Director for Action & Entertainment in Los Angeles. This role leads global marketing strategy, content, and channel plans for brands like CarTuned, Hyojo, and Armorsaurs, with a focus on US market campaigns and cross-functional leadership.

The ideal candidate has 8+ years in consumer marketing, strong digital and social depth, and a track record of large-scale campaigns that drive awareness, engagement, and sell-through.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years in consumer marketing, brand activation, or integrated campaigns.
• 3+ years leading and developing a marketing team.

Responsibilities

• Define global marketing and communications strategy for Action & Entertainment portfolio.
• Lead planning, execution, and optimization of US marketing campaigns across digital, social, experiential, retail, and entertainment channels.
• Build global campaign toolkits for international teams and share learnings across regions.
• Own go-to-market plans for every product launch with Brand team alignment.
• Collaborate with licensor partners on joint marketing plans for licensed properties.
• Develop and execute brand launches in new markets and properties with no existing fan base.
• Set content and channel strategy across owned, earned, and paid media (YouTube, TikTok, Instagram).
• Direct Creative team and agencies to produce engaging assets and maintain creative quality.
• Oversee social/content calendar and ensure ongoing engagement around launches.
• Partner with Digital Strategy and Media on paid media, creator partnerships, and retail media.
• Lead, coach, and grow the Marketing team; define KPIs and drive performance.

Skills

Brand strategy

Cross-functional leadership

Digital & social marketing

Campaign execution

Content calendar

Storytelling for fandom

Retail marketing

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Job description

MGA Entertainment is seeking a Marketing Director for Action & Entertainment in Los Angeles. This role leads global marketing strategy, content, and channel plans for brands like CarTuned, Hyojo, and Armorsaurs, with a focus on US market campaigns and cross-functional leadership.

The ideal candidate has 8+ years in consumer marketing, strong digital and social depth, and a track record of large-scale campaigns that drive awareness, engagement, and sell-through.