Global Brand Director, Action & Entertainment

MGA Entertainment; Los Angeles (CA); On-site; USD 145,000 - 175,000; Full time

Job summary

MGA Entertainment, based in Los Angeles, seeks a Brand Director to own the global brand strategy and product roadmap for its Action & Entertainment portfolio, including CarTuned™, Hyojo™, and Armorsaurs™. The role leads a cross-functional team to translate vision into globally successful product lines and partnerships.

The candidate will drive brand positioning, architecture, and market insight while partnering with Marketing to deliver integrated plans.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years in brand management, brand planning, or strategic planning in toys/collectibles.
• 3+ years of people leadership with team development.
• Proven global brand management across regions and channels.
• Hands-on product development, line planning, and bringing physical product to market.
• Experience managing a brand P&L, forecast, and pricing architecture.
• Understanding of boys’ action, collector, fandom categories and related dynamics.

Responsibilities

• Own and execute the multi-year global strategic roadmap for the Action & Entertainment brands, including brand positioning and growth ambition.
• Define global brand architecture and ensure consistency across regions, categories, and licensing extensions.
• Conduct market research and competitive analysis to identify white space and trends.
• Lead brand development for new properties from concept through launch, including pipeline brands.
• Lead license selection for the portfolio and integrate licenses into the line.
• Manage global product portfolio, SKU mix, and lifecycle end to end.
• Oversee global brand forecast and P&L, track performance, and adjust strategy.
• Collaborate with Sales, Operations, and Marketing to align plans and execution.

Skills

People leadership

Global brand experience

Strategic thinking

Commercial mindset

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

Circana/NPD data

Job description

MGA Entertainment, based in Los Angeles, seeks a Brand Director to own the global brand strategy and product roadmap for its Action & Entertainment portfolio, including CarTuned™, Hyojo™, and Armorsaurs™. The role leads a cross-functional team to translate vision into globally successful product lines and partnerships.

The candidate will drive brand positioning, architecture, and market insight while partnering with Marketing to deliver integrated plans.