Creative Director

Superfoods, Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Superfoods, Inc. seeks an Art Director to spearhead creative strategy and design for its health-focused brand. This role involves crafting visual experiences, leading a creative team, and balancing artistry with analytics to drive results. Ideal candidates bring agency and in-house experience, adept in developing impactful creative that resonates with customers. Join a dynamic startup on a mission to redefine healthy living!

Qualifications

• Agency and in-house experience with a proven portfolio.
• Ability to toggle between creative direction and hands-on design.
• Strong creative instincts backed by customer research.

Responsibilities

• Own Brand & Creative Strategy across all marketing channels.
• Concept, storyboard, direct, design, and edit various assets.
• Build and lead a creative team, blending in-house and freelancers.

Skills

Creative Direction

Design

Brand Strategy

Team Leadership

A/B Testing

Job description

Live it Up is an early-stage, high-growth startup rewriting the script on healthy living. We see health holistically - more than just the absence of illness. It's about vibrant bodies and minds. We're on a mission to give nutrition its color back and make a healthy lifestyle everyone can lead. Our secret? Natural supplement powders crafted from real superfoods. Enter our best seller: Super Greens, designed to bridge the nutrition gap faced by 90% of American adults who are not eating the official daily recommended dosage of greens that powers a healthy diet.

We’re looking for an Art Director who can bring our mission to life visually. If you're equal parts brand visionary with a knack for building concepts that perform in the wild, we want you on our team!

What You’ll Do:

Own Brand & Creative Strategy: Translate brand positioning, customer insights, and our mission into stand-out creative experiences across the full marketing funnel—from paid ads and packaging to 360 video campaigns.

️ Get Hands-On: Concept, storyboard, direct, design, and edit static, motion, and UGC-style assets. You know when speed matters, and you’re not afraid to roll up your sleeves to knock out design work

Build and Lead a Team: Hire and mentor a strong creative team, blending in-house talent with trusted freelancers

Partner Cross-Functionally: Work alongside Product, Growth, and Retention to drive conversion, make packaging pop, and to evolve the brand experience across the customer lifecycle

Balance Art & Analytics: Test, learn, and iterate. You’re comfortable with A/B testing and optimizing creative based on what actually drives results.

Who You Are:

• You’ve have agency and in-house experience, with a portfolio that proves your chops scaling DTC or e-commerce brands

• You can toggle between high-level creative direction and hands-on design - and you enjoy it!

• You bring strong creative instincts and back them up with customer research, performance metrics, and a passion for testing

• You thrive in 0→1 environments, love fast-paced creative sprints, and have a bias for action and learning

• You’ve led creative teams and know how to build a strong bench of freelancers

Bonus Points If:

️ Motion graphics are a piece of your portfolio

You have a deep understanding of UGC-style content and direct-response ad creative

You’ve worked with wellness or supplement brands

We care more about impact than job titles or fancy credentials. If you’ve built creative that performs and brands that people feel, let’s talk!

For applicants located in California, please review our privacy notice here.