Creative Director - TWITCH LAB - Burson

Burson; Washington (District of Columbia); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Mentorship programs

Job summary

Burson Creative is seeking a visionary AI-enabled Creative Director to lead our newly conceived TWITCH LAB, an AI-enabled rapid-response capability delivering quick-turn creative assets for client needs. Responsibilities include overseeing rapid-content development across digital, video, and infographics while shaping reputation-driven content.

You will collaborate with senior leads, clients, and data teams to harmonize AI innovation with human craft, ensuring high-impact campaigns that cut

Qualifications

• 8–10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
• AI competency: experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).
• Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• A strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership.

Responsibilities

• Lead the creative direction for our AI-enabled TWITCH LAB and rapid-response campaigns.
• Oversee quick-turn asset development from ad-like digital content to executive videos and infographics.
• Partner with senior account leads, clients, data and intelligence teams, and the broader creative team to produce reputation-driving content.

Skills

Creative Leadership

AI Competency

Crisis Savvy

Portfolio of Excellence

Agile Leadership

Strategic Thinker

Tools

Generative AI tools

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson Creative:

You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention.

The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.

We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Check out our latest work here.https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us

More about the role:

We are seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for our newly concepted TWITCH LAB —an AI-enabled creative rapid-response capability dedicated to quick turn demands of creative assets requested by our clients. While many of the executions will lean toward digital content and story-telling in the corporate and crisis communication space, the North Star will be able building reputation enhancing content that can move at the speed of machine. Done well, this work will begin to redefine how corporate storytelling can be produced, blending cutting‑edge generative AI tools with high‑impact human craft.

As the creative lead of the LAB, you will oversee the conceptualization and execution of quick-turn asset development that could range from ad‑like digital content to quick‑turn executive videos meant for internal employee campaigns, to infographics to help debunk disinformation in real‑time and other multi‑channel disciplines. You will partner closely with our senior most account leads, clients, strategic intelligence leads (data and intelligence team members), and extensions of our creative team to create and execute reputation driving content.

What you’ll do:

• Creative Vision & AI Innovation

Experience that contributes to success:

• 8–10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
• AI Competency: Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).
• Reputation & Crisis Savvy: Proven track record of developing high‑stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• Portfolio of Excellence: A strong portfolio showcasing innovative visual and narrative campaigns, high‑end content execution, and creative leadership.
• Agile Leadership: Exceptional ability to remain calm and decisive under high pressure, leading teams effectively during hour‑one breaking news events.
• Strategic Thinker: Ability to bridge data‑driven intelligence with creative execution that earns attention and protects client reputation.

#LI-FB1

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

The base salary for this position at the time of this posting may range between:

$60,000—$140,000 USD

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn‑it‑alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.