Creative Digital Content Lead for Health & Wellness

Dr. Reddy's; Princeton (NJ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive total rewards package

Annual discretionary bonus

Health care coverage

Retirement savings plan

Job summary

Dr. Reddy's is seeking a hands-on consumer marketer to bring health and wellness brands to life across ecommerce, DTC websites, social, CRM and paid media. You will craft content, adapt across formats, and drive conversion while leveraging AI tools to accelerate ideation and production.

You’ll own content across channels, collaborate with agencies and external partners, and shape each brand’s voice while staying current with consumer trends and SEO practices.

Qualifications

• 5+ years creating consumer-facing digital content for brands (health/wellness a plus).
• Portfolio showing hands-on content you created across formats.
• Experience with ecommerce and digital product storytelling (Amazon, DTC, retailers).
• Strong writing and storytelling, with ability to simplify health information for consumers.
• Proficiency with AI-enabled content creation tools and Canva/Adobe.
• Familiarity with SEO, social platforms, CMS, ecommerce analytics.
• Ability to balance strategy and execution across channels.
• Curious, adaptable and comfortable with new tools and trends.

Responsibilities

• Create consumer-facing digital content across multiple brands and channels (ecommerce, DTC, social, email, paid and organic).
• Personally create/adapt content across formats (imagery, video, copy, product education).
• Optimize ecommerce content across Amazon, DTC and other digital retailers; drive conversion.
• Translate insights/product benefits into simple, compelling content.
• Adapt ideas across channels to increase quality and volume of output.
• Use AI/tools to accelerate ideation, creation, editing and personalization.
• Collaborate with agencies/creators/freelancers and provide clear creative briefs.

Skills

Content creation

Portfolio

Ecommerce

AI tools

Storytelling

SEO basics

Creative software

Cross-channel

Brand voice

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Cloud

AI content tools

CMS/SEO tools

Job description

Dr. Reddy's is seeking a hands-on consumer marketer to bring health and wellness brands to life across ecommerce, DTC websites, social, CRM and paid media. You will craft content, adapt across formats, and drive conversion while leveraging AI tools to accelerate ideation and production.

You’ll own content across channels, collaborate with agencies and external partners, and shape each brand’s voice while staying current with consumer trends and SEO practices.