Health Brand Digital Content Lead (Hands-On Creatives)

Dr Reddy's Laboratories Limited; Princeton (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Dr Reddy's Laboratories Limited is seeking a creative, digitally savvy consumer marketer to bring health brands to life across ecommerce, DTC sites, social and CRM. You’ll personally craft content, test ideas with AI-powered tools, and partner with agencies to scale initiatives across multiple brands.

Strong writing and hands-on content creation are essential for driving engagement and conversions. You’ll balance strategy with execution, shaping voice and storytelling, while using data to

Qualifications

• 5+ years developing consumer-facing digital content for brands.
• Experience creating content that influences consideration, conversion and purchase.
• Strong portfolio of hands-on digital formats created or led.
• Experience with ecommerce and digital product storytelling (Amazon, DTC, retailer pages).
• Strong creative judgment on imagery, video, copy and claims.
• Excellent writing, editing and storytelling, simplifying health information.
• Familiarity with AI-enabled content creation tools and Canva/Adobe.
• Knowledge of SEO, social platforms, CMS, ecommerce analytics.

Responsibilities

• Create consumer-facing content across multiple brands and channels including ecommerce, DTC sites, social, CRM, paid and organic content.
• Personally create and adapt content across formats (imagery, video, copy) and educational material.
• Develop and optimize ecommerce content on Amazon, DTC sites and other digital retailers.
• Translate consumer insights and brand positioning into simple, compelling content.
• Collaborate with agencies, creators, influencers and freelancers; provide briefs and direction.
• Manage content workflows from ideation through review, approval and launch.
• Leverage ecommerce, SEO, social data to continuously improve content performance.

Skills

Digital content creation

AI-enabled tools

Creative strategy

Content marketing

SEO knowledge

Storytelling

Canva/Adobe

Tools

Canva

Adobe Creative Suite

AI-powered tools

Amazon

Job description

Dr Reddy's Laboratories Limited is seeking a creative, digitally savvy consumer marketer to bring health brands to life across ecommerce, DTC sites, social and CRM. You’ll personally craft content, test ideas with AI-powered tools, and partner with agencies to scale initiatives across multiple brands.

Strong writing and hands-on content creation are essential for driving engagement and conversions. You’ll balance strategy with execution, shaping voice and storytelling, while using data to