Senior Health Content Marketing Lead

Dr Reddy's Laboratories Limited

Princeton (NJ)

On-site

USD 80,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Annual discretionary bonus

Comprehensive health care coverage

Retirement savings plan

Leave benefits

Job summary

Dr.Reddy's Laboratories is seeking a creative, hands-on content marketer to bring health and wellness brands to life. You will create content, experiment with new ideas and AI-powered tools to help consumers discover, learn about, and shop for products that support their health.

You will work across multiple brands and channels, turning consumer insights and trends into engaging, easy-to-understand content, while optimizing for SEO, ecommerce, and analytics, and collaborating with agencies,

Qualifications

5+ years of experience in content marketing, social media, brand/product pages, editorial and communications.
Exceptional writing, editing, and storytelling skills.
Strong portfolio demonstrating content creation across multiple digital channels.
Experience personally creating content, not solely managing external partners.
Proven ability to use AI and digital content creation tools to improve creativity and productivity.
Familiarity with ecommerce, SEO, social platforms, content management systems, and analytics.

Responsibilities

Create original content across multiple consumer health and wellness brands.
Produce blog articles, website content, emails, social posts, Amazon content, video scripts, and advertising copy.
Turn consumer insights and trends into engaging, easy-to-understand content.
Adapt content across channels to maximize reach and impact.
Use AI to ideate, develop, personalize, optimize, and repurpose content.
Identify opportunities to improve content effectiveness and team productivity through technology.