Creative Copywriter

Crocs, Inc.; Broomfield (CO); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k with company match

Paid time off

Job summary

Crocs, Inc. seeks a Creative Copywriter to craft campaign concepts and compelling retail, digital, and social copy for the Personalization space. You’ll partner with design and marketing teams to bring bold ideas to life.

The role requires a strong English writing style, meticulous proofreading, and the ability to manage multiple projects with tight deadlines. A portfolio that shows creativity and versatile writing is essential.

Qualifications

• 2+ years in direct-to-consumer product marketing copywriting.
• Background in creative/advertising; fashion or footwear experience preferred.
• Global experience is a plus.
• Excellent English grammar and advertising writing style.
• Portfolio that demonstrates creativity and writing ability.

Responsibilities

• Concept compelling campaign ideas and attention-grabbing copy with a design partner.
• Write copy for campaigns across retail, wholesale, digital, social media and product descriptions.
• Maintain Crocs brand voice across channels; collaborate with design, social, marketing and creative teams.
• Proofread and copy-edit all copy; anticipate details of campaigns.
• Support creative teams with brainstorming and legal searches.
• Assist the Creative team with miscellaneous projects as needed.

Skills

Campaign copywriting

Direct-to-consumer marketing

Creative/advertising background

Brand voice development

Portfolio of writing

Video/script writing

Proofreading/copyediting

Multitasking & deadline management

Cross-functional collaboration

Attention to detail

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Concept compelling campaign ideas and attention-grabbing creative work with a design partner.
• Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions and more with a focus on the Personalization space.
• Maintain consistency of the Crocs brand voice on all channels. Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution.
• Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign.
• Support creative teams on additional duties, such as brainstorming, and legal searches.
• Assist the Creative team with miscellaneous projects as needed.

What You'll Bring to the Table

• At least 2+ years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising; fashion or footwear experience preferred; global experience a plus.
• Strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms.
• Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams.
• Experience in proofreading, copyediting a variety of business and marketing materials.
• Ability to multitask and complete projects in a timely manner.
• Attention to detail, organizational skills, and the ability to quickly switch gears in order to keep up with feedback and changes is critical.
• Outstanding written, communication, and presentation skills.
• Portfolio demonstrates extraordinary creativity and thoughtful writing.
• Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations.
• Strong communicator and collaborator.
• Maintain a professional and enthusiastic approach with the work and the team.
• Open to accepting and providing necessary critique and feedback.
• Flexible availability during off-hours to support global teams on occasion.

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Creative Copywriter

Salary or Pay Range: $65,000 - $75,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.