Craft Beer Events Lead – Brand Activations

American Beverage Crafts, LLC; Littleton (CO); On-site; USD 70,000 - 80,000; Full time

Job summary

Tilray Brands, Inc. in Colorado is seeking an Events Manager to develop and execute Breckenridge Brewery’s events strategy. You will lead planning and on-site execution for brewery events, sponsorships, and activations across priority brands, collaborating with Brand Marketing and Pub teams.

The role requires managing budgets, coordinating talent and vendors, and travel across Colorado. You will own the events calendar, social content, and post-event analysis to drive ROI and brand impact.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field.
• 5+ years of event marketing experience.
• Proven experience leading a team and managing budgets.
• Experience in the CPG or alcohol industry preferred.

Responsibilities

• Develop and lead Breckenridge Brewery's annual events strategy.
• Plan, source, and execute off-site events and activations.
• Manage budgets, staffing, permits, and vendor partnerships.
• Coordinate beer releases, tastings, and brand activations with cross‑functional teams.
• Travel across Colorado and support other markets as needed.
• Own social content and post-event analysis to measure ROI.

Skills

Event marketing

Team leadership

Budget management

Vendor management

Brand partnerships

Social content

Communication

Education

Bachelor’s Degree in Marketing, Management, or related field

Tools

Microsoft Office Suite

Excel

PowerPoint

Budgeting software

Job description

Tilray Brands, Inc. in Colorado is seeking an Events Manager to develop and execute Breckenridge Brewery’s events strategy. You will lead planning and on-site execution for brewery events, sponsorships, and activations across priority brands, collaborating with Brand Marketing and Pub teams.

The role requires managing budgets, coordinating talent and vendors, and travel across Colorado. You will own the events calendar, social content, and post-event analysis to drive ROI and brand impact.