Craft Beer Events Lead – Activations & Partnerships

Tilray Brands, Inc.; Denver (CO); On-site; USD 70,000 - 80,000; Full time

Job summary

Tilray Brands, Inc. is seeking an Events Manager to lead Breckenridge Brewery’s events strategy, collaborations, and on-site execution. You will drive annual plans, partner opportunities, and community activations across priority brands, while coordinating across Brand Marketing and Pub teams to ensure premium, on-brand experiences.

The role requires travel across Colorado, strong budgeting, and hands-on event management expertise, with a focus on measurable ROI and post-event analysis.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field.
• 5+ years of event marketing experience.
• Experience leading a team of people and coordinating large events.
• CPG or alcohol industry experience preferred.
• Experience in brand marketing or knowledge of brand principles preferred.

Responsibilities

• Develop and lead Breckenridge Brewery events strategy aligned with brand objectives.
• Plan, coordinate, and execute off-site brand events and activations.
• Travel across Colorado for stakeholder meetings and event planning.
• Manage events budget and master events calendar.
• Lead Brand Ambassadors and agency partners for events.
• Post-event evaluations to measure ROI and learnings.
• Create social media content for events and activations.
• Coordinate beer releases and beer dinners with Brand Marketing and Pub teams.

Skills

Event planning

Budget management

Team leadership

Communication

Public speaking

Social media content

Microsoft Office

Brand collaboration

Vendor relations

Problem solving

Education

Bachelor’s degree in Marketing, Management, or related field

5+ years of event marketing experience

Experience leading a team for events

CPG/alcohol industry experience preferred

Experience in brand marketing knowledge preferred

Tools

Microsoft Office Suite

Job description

Tilray Brands, Inc. is seeking an Events Manager to lead Breckenridge Brewery’s events strategy, collaborations, and on-site execution. You will drive annual plans, partner opportunities, and community activations across priority brands, while coordinating across Brand Marketing and Pub teams to ensure premium, on-brand experiences.

The role requires travel across Colorado, strong budgeting, and hands-on event management expertise, with a focus on measurable ROI and post-event analysis.