Tap Room Growth Marketing Manager

Tilray Brands, Inc.; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to drive local marketing across our brewpub portfolio. You’ll translate national brand strategy into locally relevant programs, plan events, and partner with cross-functional teams to boost traffic and revenue.

The role requires building calendars, managing budgets, and coordinating with brand, digital, and on-site teams to create premium guest experiences in a hospitality-focused, craft-beer environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Hospitality or related field.
• 5+ years in marketing with field/local, experiential or retail focus.
• Experience marketing multi-site operations (tap rooms/restaurants).

Responsibilities

• Develop and own annual tap room marketing calendar and GTM plans.
• Drive local traffic, dwell time, and repeat visitation via events and promotions.
• Partner with digital, creative, brand, and customer marketing teams.
• Manage budgets, vendors, and ROI reporting for tap room marketing.

Skills

Marketing strategy

Field marketing

Event planning

Budget management

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s Degree in Marketing

Tools

MS Office Suite

CRM tools

POS systems

Google Analytics

Job description

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to drive local marketing across our brewpub portfolio. You’ll translate national brand strategy into locally relevant programs, plan events, and partner with cross-functional teams to boost traffic and revenue.

The role requires building calendars, managing budgets, and coordinating with brand, digital, and on-site teams to create premium guest experiences in a hospitality-focused, craft-beer environment.