Events Lead: Brewery Brand Experiences & Partnerships

Tilray; Denver (CO); On-site; USD 70,000 - 80,000; Full time

Job summary

Tilray Brands, Inc. is seeking an Events Manager to lead Breckenridge Brewery’s events strategy and manage planning and on-site execution across multiple High Plains brands. You will drive sponsorships, partnerships, and Tap Room programming to deliver memorable, on-brand experiences.

The role requires coordinating with Brand Marketing, Pub teams, and community partners, while managing budgets, staffing, and post-event evaluations. Travel nationwide as needed.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field preferred.
• 5+ years of event marketing experience.
• Experience in CPG or alcohol industry preferred.

Responsibilities

• Develop and lead the Breckenridge Brewery events strategy aligned with brand objectives.
• Plan and execute on-site events, sponsorships, partnerships and Tap Room programming.
• Coordinate talent, equipment, permits, budgets and staffing with cross-functional teams.
• Travel predominantly throughout Colorado to support events and activations.
• Manage relationships with partners, vendors and local communities to ensure premium, on-brand experiences.

Skills

Event planning

Budget management

Team leadership

Brand marketing

Communication

Social content

Public speaking

Regulatory compliance

Vendor management

Education

Bachelor's degree in Marketing, Management, or related field

Job description

Tilray Brands, Inc. is seeking an Events Manager to lead Breckenridge Brewery’s events strategy and manage planning and on-site execution across multiple High Plains brands. You will drive sponsorships, partnerships, and Tap Room programming to deliver memorable, on-brand experiences.

The role requires coordinating with Brand Marketing, Pub teams, and community partners, while managing budgets, staffing, and post-event evaluations. Travel nationwide as needed.