Tap Room Marketing Lead: Experiential Growth & Events

Tilray Brands, Inc.; Columbus (OH); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to lead localized marketing strategies for the Tilray Beverages tap room footprint.

You will translate national brand strategy into locally relevant programs, partnering with Digital & Social, Creative, Brand, and Customer Marketing teams. The role emphasizes driving guest traffic, dwell time, and revenue through events, campaigns, and partnerships, with 5+ years in marketing and multi-site experience.

Qualifications

• 5+ years of marketing experience in field/local or hospitality.
• Experience marketing multi-site business (tap rooms/restaurants) strongly preferred.
• Proven track record driving traffic and revenue through events, promotions, and digital marketing.
• Experience managing a marketing budget and external vendors/agencies.

Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio, aligned to brand objectives and revenue goals.
• Drive foot traffic, dwell time, and repeat visitation through localized campaigns, promotions, loyalty, and seasonal programming.
• Coordinate with Brand Managers to activate national brand moments and product launches at the tap room level.
• Analyze performance across traffic, revenue, events, and digital engagement; deliver regular reporting and quarterly business reviews to leadership.

Skills

Creativity

Local marketing

Data-driven

Project management

Cross-functional teamwork

Communication skills

Budget management

MS Office

Craft beer knowledge

Education

Bachelor's degree in Marketing/Business/Hospitality

Tools

POS systems

Reservation systems

CRM platforms

Email marketing tools

Job description

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to lead localized marketing strategies for the Tilray Beverages tap room footprint.

You will translate national brand strategy into locally relevant programs, partnering with Digital & Social, Creative, Brand, and Customer Marketing teams. The role emphasizes driving guest traffic, dwell time, and revenue through events, campaigns, and partnerships, with 5+ years in marketing and multi-site experience.