Tap Room Marketing Lead — Local Experiences & Growth

Tilray; Columbus (OH); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Tilray Brands, Inc. seeks a Marketing Manager for Tap Rooms to drive local strategies, events, and guest experiences across our beverage taps and brewpubs. You will partner with brand, creative, and field teams to translate national plans into locally relevant activations.

The role requires 5+ years in field/local or hospitality marketing, with a strong track record in driving traffic, revenue, and community partnerships. Some travel and in-person work are expected.

Qualifications

• 5+ years of marketing experience with field/local, experiential, hospitality, or retail focus.
• Experience marketing multi-site venues (tap rooms, tasting rooms, or venues).
• Proven track record driving traffic, revenue, and events through campaigns.

Responsibilities

• Develop and own annual tap room marketing calendar and go-to-market plans.
• Drive foot traffic, dwell time, and repeat visitation via local campaigns and events.
• Manage local partnerships, sponsorships, and community programs.
• Analyze performance data and report ROI to leadership.

Skills

Field marketing

Experiential marketing

Budget management

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

CRM platforms

POS/reservation systems

Job description

Tilray Brands, Inc. seeks a Marketing Manager for Tap Rooms to drive local strategies, events, and guest experiences across our beverage taps and brewpubs. You will partner with brand, creative, and field teams to translate national plans into locally relevant activations.

The role requires 5+ years in field/local or hospitality marketing, with a strong track record in driving traffic, revenue, and community partnerships. Some travel and in-person work are expected.