Craft Beer Brand Educator & Trade Ambassador

Enthuse Marketing Group, LLC; Philadelphia (Philadelphia County); On-site; USD 52,000 - 75,000; Full time

Job summary

Enthuse Marketing Group, LLC is seeking a Guinness Brewery Ambassador to expand awareness of the client’s premium beer portfolio within a designated territory. The role involves collaborating with an ambassador team, developing distributor and customer relationships, and delivering brand educations and trainings for retailers and consumers.

You will work with client stakeholders, including sales, brand, and customer marketing teams, to ensure high-quality brand experiences and adherence to

Qualifications

• Experience delivering brand education and trainings.
• Ability to collaborate with distributor and customer teams.
• Mentorship of agency field staff.

Responsibilities

• Distributor Engagement. Drive brand presence, education, and training supporting distributor partners within the designated territory
• Customer Engagement. Deliver retailer-focused training, including brand history, production, taste profiles, draft systems, and beer quality
• Consumer Engagement. Facilitate consumer brand experiences focused on education, as requested by client or agency
• Advocacy. Represent brand(s) at distributor and customer-facing events or trainings with education, including quality standards and occasional media appearances
• Quality. Own brand quality standards and impart draft systems expertise
• Mentorship. Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise
• Content Development. Collaborate in developing educational and training content
• Cultivate Opportunities. Seek opportunities within territories for brand engagement
• Legal & Compliance. Maintain all legal & marketing code guidelines
• Agency Accountabilities. Manage administrative tasks, budget tracking, expense management, KPIs, and participation in meetings and training initiatives

Job description

Enthuse Marketing Group, LLC is seeking a Guinness Brewery Ambassador to expand awareness of the client’s premium beer portfolio within a designated territory. The role involves collaborating with an ambassador team, developing distributor and customer relationships, and delivering brand educations and trainings for retailers and consumers.

You will work with client stakeholders, including sales, brand, and customer marketing teams, to ensure high-quality brand experiences and adherence to