Guinness Brewery Ambassador

Enthuse Marketing Group, LLC; Philadelphia (Philadelphia County); On-site; USD 52,000 - 75,000; Full time

Job summary

Enthuse Marketing Group, LLC is seeking a Guinness Brewery Ambassador to expand awareness of the client’s premium beer portfolio within a designated territory. The role involves collaborating with an ambassador team, developing distributor and customer relationships, and delivering brand educations and trainings for retailers and consumers.

You will work with client stakeholders, including sales, brand, and customer marketing teams, to ensure high-quality brand experiences and adherence to

Qualifications

• Experience delivering brand education and trainings.
• Ability to collaborate with distributor and customer teams.
• Mentorship of agency field staff.

Responsibilities

• Distributor Engagement. Drive brand presence, education, and training supporting distributor partners within the designated territory
• Customer Engagement. Deliver retailer-focused training, including brand history, production, taste profiles, draft systems, and beer quality
• Consumer Engagement. Facilitate consumer brand experiences focused on education, as requested by client or agency
• Advocacy. Represent brand(s) at distributor and customer-facing events or trainings with education, including quality standards and occasional media appearances
• Quality. Own brand quality standards and impart draft systems expertise
• Mentorship. Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise
• Content Development. Collaborate in developing educational and training content
• Cultivate Opportunities. Seek opportunities within territories for brand engagement
• Legal & Compliance. Maintain all legal & marketing code guidelines
• Agency Accountabilities. Manage administrative tasks, budget tracking, expense management, KPIs, and participation in meetings and training initiatives

Job description

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

Company Description

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States.
So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results.
And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

Reporting to the Account Director, the Guinness Brewery Ambassador (GBA) is responsible for developing and delivering educations and expanding awareness of the client’s premium beer portfolio within a designated territory.

This position is responsible for collaborating with the ambassador team, developing distributor and customer (trade) relationships, facilitating brand educations and trainings, and mentoring agency field staff.
Additionally, the role will collaborate with client stakeholders, including sales, brand, and customer marketing teams.

Job Responsibilities

• Distributor Engagement. Drive brand presence, education, and training supporting distributor partners within the designated territory
• Customer Engagement. Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality
• Consumer Engagement. Facilitate consumer brand experienced focused on education, as requested by client or agency
• Advocacy. Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances
• Quality. Own brand quality standards and impart draft systems expertise, including but not limited to hands on draft equipment diagnosis and troubleshooting
• Mentorship. Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry
• Content Development. Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences
• Cultivate Opportunities. As industry influencers, seek out opportunities within the territories for brand engagement and noted members of industry communities
• Legal & Compliance. Maintain all legal & marketing code guidelines
• Agency Accountabilities. Complete accurate and timely management including:
  • Administrative tasks, budget tracking, and expense management
  • Delivery of individual KPIs and program activities
  • Participation in all internal meetings and training initiatives

What Success Looks Like

• Performance growth (exceeding goals) against designated KPIs
• Delivery of program activities in alignment with client goals
• Strong agency visibility for program team at client and within agency
• High rate of positive feedback from attendees of educational engagements and added value within the designated territory
• Continued expansion of educational knowledge and technical skillsets
• Positive 360 feedback from manager and client partners

The Physical Demands Of This Role Require The Following

• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds