CPG Marketing Account Director

Power Digital; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Base salary + commission

Medical, dental, vision plans

401(k) matching

Unlimited Time Off

WFH stipend

Volunteer Time Off

DEI initiatives

Growth & leadership opportunities

Job summary

Power Digital is an AI-Native Growth Firm serving consumer brands with data-backed strategies to drive measurable outcomes. You will own a portfolio of CPG accounts, diagnose growth constraints, and craft unified, data-driven strategies impacting DTC, retail, and Amazon performance.

You will lead senior client relationships, guide cross-functional teams, and use Iris, Nova, and Pulse tools to optimize campaigns and measure impact.

Qualifications

• 6+ years in CPG marketing, ideally with DTC and retail brand experience.
• Familiar with Amazon: share of search, ASIN architecture, buy box, sponsored vs. organic balance.
• Knowledge of retailer relationships (Target, Ulta, Sephora, Whole Foods) shaping media investments.
• Opinion on CPG measurement: MMM and incrementality testing; in-store vs. digital attribution.
• Upper-funnel channel strategy: content, SEO, YouTube, programmatic.
• Experience retaining and growing senior client accounts; leading teams.

Responsibilities

• Own a portfolio of 4-6 CPG accounts, focusing on diagnosis of growth constraints and strategic solutions.
• Coordinate AI-driven processes across paid, SEO, content, influencer, and creative teams.
• Manage 1–2 direct reports; conduct regular 1:1s and performance reviews.
• Build multi-layer client relationships to mitigate risk of single contacts leaving.

Skills

CPG marketing

DTC & retail branding

Amazon optimization

MMM & incrementality

Channel strategy

Team coaching

Tools

Iris AI

Nova analytics

Pulse performance tool

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

You’ll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them.

CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail - understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Manage and develop 1–2 direct reports - run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback

Role Requirements:

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience
• Understands how Amazon fits into a CPG growth strategy - share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
• Has an opinion on CPG measurement - MMM, incrementality testing, in-store vs. digital attribution
• Fluent in upper-funnel channel strategy - content, SEO, YouTube, programmatic
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
• Track record of retaining and growing accounts
• Has managed senior clients who have strong brand opinions and needs to be met with confidence

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Monthly Service Expansion pipeline generation

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth
• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.