Country Manager

Booster Robotics; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Booster Robotics is expanding globally and seeks a seasoned leader to own the US market strategy, drive enterprise sales, and build a robust partner ecosystem across North America. The role includes managing on-site deployment, service operations, and regulatory compliance to enable scalable growth.

You will lead end-to-end delivery, establish local governance, tax, payroll and cross-border logistics while mitigating legal and financial risks.

Qualifications

• Bachelor’s degree or above in Mechanical Engineering, Automation, Robotics, Electrical Engineering or related fields.
• Excellent English proficiency for executive-level business communication.

Responsibilities

• Develop and execute US market strategy, annual business plan and budget aligned with HQ strategy.
• Drive enterprise sales and engage C-level leadership; manage partners and events.
• Oversee end-to-end project delivery, on-site deployment, service, and compliance with US regulations.
• Own the US subsidiary operations including governance, tax, payroll, import/export and risk management.

Skills

B2B sales leadership

Country/Regional management

US regulatory knowledge

Strategic partnerships

Education

Bachelor’s degree or above in Mechanical Engineering, Automation, Robotics, Electrical Engineering or related fields

Job description

Booster Robotics builds developer-friendly humanoid robots for research, education, and commercial applications worldwide.

We are expanding globally and looking for strong sales and business development talent to grow key international markets.

Responsibilities

• Develop and execute US market strategy, annual business plan and budget in alignment with the global strategy from HQ. Be accountable for revenue, gross margin, cash collection and market growth targets. Deliver regular business reviews, competitive analysis and risk reports to leadership.
• Drive enterprise sales and C-level engagement, lead negotiations and secure flagship customer projects. Build and manage the ecosystem of system integrators, distributors and strategic partners. Represent the company at key robotics and automation trade shows, build local brand awareness, and collect customer & market feedback to drive product localization (certification, safety standards, feature adaptation).
• Oversee end-to-end project delivery, on‑site deployment, field service, warranty support and spare parts operations. Establish local service processes to control delivery quality, timeline and customer satisfaction. Manage product compliance including UL, FCC, OSHA and other relevant US regulatory requirements.
• Own the full operation of the US subsidiary, including corporate governance, tax, payroll, employment compliance, import & customs, cross‑border logistics, insurance and data governance. Mitigate legal, trade and financial risks.

Requirements

• Bachelor’s degree or above in Mechanical Engineering, Automation, Robotics, Electrical Engineering, Business Administration or related fields. Excellent English proficiency for executive‑level business communication.
• 8+ years of B2B automation / robotics industry experience in the North American market; minimum 3 years of experience as Country Manager or Regional Head with direct P&L accountability. Greenfield subsidiary setup experience is highly preferred.
• Deep understanding of the US robotics ecosystem, system integrator channels and enterprise procurement workflows. Familiar with UL, FCC, NRTL, OSHA, import procedures and cross‑border trade compliance. Direct experience commercializing humanoid robots, AMRs or industrial automation solutions is a strong plus.
• Proven track record of winning large enterprise deals and managing partner channels; experienced in solution selling rather than pure trading.