Costa Cruise Line Business Development Manager - North America Market

Carnival Cruise Line; Miami (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to drive revenue growth for Costa Cruises in North America. This role involves implementing innovative strategies, engaging with key partners, and optimizing marketing resources to enhance brand presence. The ideal candidate will have a strong background in sales and business development, with a proven ability to exceed targets. Join a forward-thinking company committed to delivering memorable experiences while fostering professional growth and community impact.

Benefits

Health Benefits

401(k)

Stock Purchase

Paid Time Off

Travel Discounts

Development Resources

Qualifications

• 5+ years in sales or business development, preferably in travel/cruise industry.
• Proven track record of exceeding revenue targets and managing key accounts.

Responsibilities

• Identify and pursue revenue growth opportunities within key accounts.
• Create and deliver training programs and presentations for travel advisors.

Skills

Sales

Business Development

Relationship Management

Data Analysis

Negotiation

Communication

Project Management

Education

Bachelor’s in Business

Bachelor’s in Marketing

Bachelor’s in Hospitality

Tools

Salesforce

MS Office

Job description

Costa Cruise Line Business Development Manager - North America Market

Join to apply for the Costa Cruise Line Business Development Manager - North America Market role at Carnival Cruise Line

Job Description

This role is specifically for Costa Cruises. The Business Development Manager (BDM) will drive sustainable revenue growth for Costa Cruises by implementing innovative, data-driven strategies that expand market presence and strengthen key partner relationships. Responsibilities include identifying new business opportunities through market analysis, engaging creatively with partners, developing targeted newsletters, delivering training to travel advisors, monitoring key account websites for brand consistency, and optimizing marketing resources to maximize ROI. The BDM will contribute to positioning Costa Cruises as the preferred Mediterranean cruise option in North America.

Key Functions

Business Development (40%)

• Identify and pursue revenue growth opportunities within key accounts
• Develop and implement tailored business plans
• Analyze account performance metrics for strategic decision-making
• Negotiate promotional and positioning opportunities

Travel Advisor Engagement (20%)

• Create and deliver training programs and presentations
• Distribute newsletters with updates and promotions
• Support travel advisors in sales strategies
• Represent Costa Cruises at industry events

Website Monitoring & Optimization (15%)

• Audit key account websites for brand accuracy
• Identify and implement content improvements
• Collaborate on website enhancements
• Monitor digital conversion metrics

Marketing Investment (15%)

• Analyze ROI of marketing initiatives
• Reallocate resources strategically
• Develop co-op marketing with high-performing accounts
• Align marketing spend with revenue goals

Market & Competitive Analysis (10%)

• Monitor industry trends and competitors
• Identify emerging opportunities and threats
• Provide insights for product positioning
• Support strategic planning

Qualifications

Education & Experience

• Bachelor’s in Business, Marketing, Hospitality, or related
• At least 5 years in sales or business development, preferably in travel/cruise industry
• Proven track record of exceeding revenue targets
• Experience managing key accounts and partnerships
• Success in data-driven initiatives

Technical Skills

• CRM proficiency (Salesforce preferred), MS Office
• Strong analytical skills for performance and ROI tracking
• Knowledge of travel distribution channels and digital marketing
• Budget management and financial analysis skills

Professional Capabilities

• Relationship-building and networking
• Excellent communication skills
• Negotiation and closing skills
• Strategic thinking and problem-solving
• Self-motivated, team-oriented

Additional Requirements

• Willingness to travel extensively (up to 50%)
• Flexibility for evenings/weekends for industry events
• Professionalism and cultural sensitivity
• Results-oriented with a focus on revenue growth
• Experience in metrics-driven sales environments

Knowledge, Skills & Abilities

Knowledge

• Understanding of cruise industry, travel distribution, and advisor business models
• Sales, marketing, and promotional tactics for travel products
• Digital marketing, website optimization, CRM systems
• Contract management and NPD strategies

Skills

• Account planning, relationship management, persuasive communication
• Data analysis, negotiation, revenue optimization
• Project management, prioritization, time management
• Training design and facilitation

Abilities

• Identify opportunities, translate data into strategies, build credibility
• Develop account-specific approaches to maximize revenue
• Structure contracts, manage multiple priorities
• Adapt to market trends, align with company goals

Health & Safety

• Lead by example in health and safety practices
• Report incidents and promote safety protocols
• Attend HESS training, conduct risk assessments
• Demonstrate leadership in safety initiatives

Physical demands include remaining at a desk for extended periods. Work is primarily in a climate-controlled office environment. Candidates must be located in or willing to relocate to the Miami/Ft. Lauderdale area, working in-office five days a week.

Benefits

Comprehensive rewards including bonuses, health benefits, 401(k), stock purchase, paid time off, travel discounts, and development resources.

About Us

Carnival Cruise Line delivers safe, fun, and memorable vacations worldwide. We are committed to diversity, ethics, and community impact. Join us to grow professionally and be part of a global community making a difference.