Corporate Social Media Marketing Manager [AQ-24011]

Aquent; Arlington (VA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Aquent in Arlington, VA is seeking a Corporate Social Marketing Manager to lead our social media strategy across LinkedIn and X, manage the editorial calendar, and craft engaging corporate content that aligns with the global brand voice.

Reporting to the VP of Marketing, you will analyze performance, build executive thought leadership programs, and collaborate with PR, Legal, and Customer Care to protect brand reputation and drive measurable engagement.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2+ years of dedicated social media management experience, with a minimum of 1 year managing B2B or corporate enterprise channels.

Responsibilities

• Oversee the end-to-end editorial content calendar, ensuring a consistent publishing cadence tailored to distinct audience segments.
• Write, edit, and curate high-performing corporate copy, multimedia assets (graphics, short-form video), and thought-leadership posts. Ensure all content aligns with global brand voice, tone, and visual standards across all active social platforms (LinkedIn and X).
• Partner with executive leadership to build and manage executive social profiles (e.g., C-suite LinkedIn thought leadership programs).
• Drive employee advocacy programs to amplify company news, culture, and recruiting efforts through staff networks.
• Monitor corporate mentions, industry trends, and brand sentiment in real-time using enterprise social listening tools (Meltwater)
• Collaborate closely with PR, Legal, and Customer Care teams to manage crisis communications, issue mitigation, and inbound inquiries effectively.
• Work with management to refine key performance indicators (KPIs) including audience growth, engagement rates, share of voice, web referral traffic, and conversion impact.
• Deliver monthly and quarterly performance dashboards to leadership, converting data insights into actionable strategic pivots.

Skills

Corporate Writing & Editing

Crisis Navigation

Cross-Functional Leadership

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Canva

Figma

Webflow

LinkedIn Ads

Job description

Corporate Social Marketing Manager

The Social Marketing Manager executes on the company’s social media strategy, brand reputation, and audience engagement across all digital channels. Reporting to the VP of Marketing, this role drives the content calendars for LinkedIn (primarily), website, and X and leads the creation of channel-specific content. In addition, this role owns the analysis performance metrics and makes recommendations to adjustments to social strategy to drive better results.

• This is a primarily onsite role with 4 days per week working in our client’s Arlington, VA office and 1 day per week working remotely.

Key Responsibilities

• Oversee the end-to-end editorial content calendar, ensuring a consistent publishing cadence tailored to distinct audience segments.
• Write, edit, and curate high-performing corporate copy, multimedia assets (graphics, short-form video), and thought-leadership posts. Ensure all content aligns with global brand voice, tone, and visual standards across all active social platforms (LinkedIn and X).
• Partner with executive leadership to build and manage executive social profiles (e.g., C-suite LinkedIn thought leadership programs).
• Drive employee advocacy programs to amplify company news, culture, and recruiting efforts through staff networks.

Community & Reputation Management, Analytics & Performance Reporting

• Monitor corporate mentions, industry trends, and brand sentiment in real-time using enterprise social listening tools (Meltwater)
• Collaborate closely with PR, Legal, and Customer Care teams to manage crisis communications, issue mitigation, and inbound inquiries effectively.
• Work with management to refine key performance indicators (KPIs) including audience growth, engagement rates, share of voice, web referral traffic, and conversion impact.
• Deliver monthly and quarterly performance dashboards to leadership, converting data insights into actionable strategic pivots.

Qualifications & Requirements

Education & Experience

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2+ years of dedicated social media management experience, with a minimum of 1 year managing B2B or corporate enterprise channels.

Core Competencies

• Corporate Writing & Editing: Ability to translate complex corporate topics, product announcements, and financial/CSR reports into clear, engaging social copy.
• Crisis Navigation: Proven experience handling sensitive public communications, executive messaging, and corporate reputational issues on public channels.
• Cross-Functional Leadership: Strong interpersonal skills to collaborate across HR, Product, Legal, and Go To Market teams.

Preferred Qualifications

• Experience running paid campaigns on LinkedIn to drive greater reach including boosts and paid placements.
• Hands-on experience with basic design and visual editing tools (e.g., Adobe Creative Cloud, Canva, Figma).
• Experience with basic web cms functions to be able to post directly to our Webflow based site.