Corporate Social Media Lead: Content & Analytics (Hybrid)

Aquent; Arlington (VA); Hybride; USD 85 000 - 115 000; Plein temps

Résumé du poste

Aquent in Arlington, VA is seeking a Corporate Social Marketing Manager to lead our social media strategy across LinkedIn and X, manage the editorial calendar, and craft engaging corporate content that aligns with the global brand voice.

Reporting to the VP of Marketing, you will analyze performance, build executive thought leadership programs, and collaborate with PR, Legal, and Customer Care to protect brand reputation and drive measurable engagement.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2+ years of dedicated social media management experience, with a minimum of 1 year managing B2B or corporate enterprise channels.

Responsabilités

• Oversee the end-to-end editorial content calendar, ensuring a consistent publishing cadence tailored to distinct audience segments.
• Write, edit, and curate high-performing corporate copy, multimedia assets (graphics, short-form video), and thought-leadership posts. Ensure all content aligns with global brand voice, tone, and visual standards across all active social platforms (LinkedIn and X).
• Partner with executive leadership to build and manage executive social profiles (e.g., C-suite LinkedIn thought leadership programs).
• Drive employee advocacy programs to amplify company news, culture, and recruiting efforts through staff networks.
• Monitor corporate mentions, industry trends, and brand sentiment in real-time using enterprise social listening tools (Meltwater)
• Collaborate closely with PR, Legal, and Customer Care teams to manage crisis communications, issue mitigation, and inbound inquiries effectively.
• Work with management to refine key performance indicators (KPIs) including audience growth, engagement rates, share of voice, web referral traffic, and conversion impact.
• Deliver monthly and quarterly performance dashboards to leadership, converting data insights into actionable strategic pivots.

Connaissances

Corporate Writing & Editing

Crisis Navigation

Cross-Functional Leadership

Formation

Bachelor's degree

Outils

Adobe Creative Cloud

Canva

Figma

Webflow

LinkedIn Ads

Description du poste

Aquent in Arlington, VA is seeking a Corporate Social Marketing Manager to lead our social media strategy across LinkedIn and X, manage the editorial calendar, and craft engaging corporate content that aligns with the global brand voice.

Reporting to the VP of Marketing, you will analyze performance, build executive thought leadership programs, and collaborate with PR, Legal, and Customer Care to protect brand reputation and drive measurable engagement.