Corporate Brand Marketing Manager

Mars, Incorporated and its Affiliates; McLean (VA); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated and its Affiliates is seeking a Corporate Brand Marketing Manager to drive the Mars Corporate brand strategy and integrated campaigns. The role is onsite in Chicago, IL or McLean, VA and reports to the Corporate Brand and Purpose VP, collaborating with Internal and External Communications, insights, and legal teams.

The candidate will manage an extended agency team, navigate a broad stakeholder network, and lead initiatives to elevate brand foundations, trust, and reputation

Qualifications

• BS/BA degree required.
• 5–10 years of marketing/brand management/communications experience in FMCG.
• Strong presentation and communication skills.
• Experience with marketing planning processes.
• Campaign development and production experience.
• Strategic analysis能力.

Responsibilities

• Lead development and delivery of annual and long-range brand plans for Mars Corporate brand.
• Develop and execute integrated campaigns across paid/earned/shared/owned touchpoints to grow brand awareness and reputation.
• Analyze business performance, consumer insights, and trends to inform strategic opportunities.
• Lead cross-functional leadership, influencing stakeholders across functions, segments, and geographies.
• Own budget planning, spend tracking, and optimization; track performance against KPIs.

Skills

Marketing experience

Brand management

Communications

Presentation skills

Campaign development

Strategic analysis

Project management

Marketing planning process

Education

BS/BA degree

Job description

Job Description:

Title: Corporate Brand Marketing Manager

Location: Chicago, IL or McLean, VA

Workstyle: Onsite

Mars does not sponsor visas for this role. This position is not eligible for relocation benefits

The Mars Corporate brand is on a journey to elevate its reputation by growing brand awareness, building trust through storytelling, and increasing association between Mars and its portfolio of brands. The Mars Corporate brand manager will develop marketing strategies and lead initiatives to grow Mars brand foundations and accelerate trust and reputation building.

This role will be part of the central Corporate Affairs global team and report to the Corporate Brand and Purpose VP. This role partners closely with Internal Communications and External Communications Corporate Affairs stakeholders. Additionally, this role needs to develop an extended network to navigate a complex set of internal stakeholders across functions (Corporate Affairs, Marketing, Insights, Legal, etc.), Segments (Snacking, Petcare, Food & Nutrion), and geographies (Global, Regional, Market). This role will manage an external agency team that functions as an extended team

What will be your key responsibilities?

• Strategy Development and Delivery: Lead development and execution of annual and long-range brand plans for the Mars Corporate brand, ensuring clear linkage between brand ambition, stakeholder ecosystem needs, portfolio priorities, and business objectives


• Campaign and Communications: Develop and deliver integrated campaigns and communications across relevant paid-earned-shared-owned touchpoints that grow brand awareness, elevate reputation, and increase association between the Mars Corporate brand and its portfolio of brands


• Insights-to-Action: Analyze business performance, competitive dynamics, consumer insights, and category trends, and translate them into recommendations on strategic choices and opportunities to increase effectiveness of activations and execution


• Integrated Leadership: Operate as a high-impact cross-functional leader to drive clarity, alignment, and decision making; Effectively influence a complex set of internal stakeholders across functions, business Segments, and geographies; Lead an integrated-agency team to deliver strategic and creative initiatives


• Operational Efficiency: Own budget planning, spend tracking, and optimization to ensure efficient investment across portfolio priorities; Track brand and activation performance to evaluate delivery against KPIs; Champion new methodologies, tools, and AI-enabled approaches to drive efficiencies

What are we looking for?

• BS/BA degree


• 5-10 years of marketing / brand management / communications experience in FMCG


• Strong Presentation and Communication Skills


• Marketing Planning Process


• Campaign Development and Production


• Strategic Analysis


• Project Management

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.


• Join apurpose drivencompany, wherewe’restriving to build the world we want tomorrow, today.


• Best-in-class learning and development support from day one, including access to our in-house Mars University.


• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00