Copywriter - Paid Media [AQ-26082]

Aquent; Durham (NC); On-site; USD 60,000 - 110,000; Full time

Job summary

Aquent is seeking a creative scriptwriter for an onsite role in Durham, NC. You will craft engaging, conversational scripts for short-form video ads, with a focus on high-converting hooks and rapid iteration.

You’ll collaborate with a in-house creative team to produce content weekly, leveraging performance data to refine angles and drive engagement. In this fast-paced environment, you will translate customer feedback and reviews into compelling marketing narratives, ensuring all copy complies

Qualifications

• Experience writing high-converting ads for paid social, especially video.
• Portfolio of scripts or live ads showing conversational tone.
• Ability to produce high-volume work under tight deadlines.
• Collaborative and receptive to feedback and revisions.

Responsibilities

• Write engaging scripts for short-form video ads, including UGC and founder-led stories.
• Develop dozens of hooks to test different angles.
• Analyze reviews and competitor ads to identify pain points.
• Iterate quickly based on performance data and create variations.
• Work with video producers to ensure scripts align with brand guidelines.
• Ensure copy aligns with promotions and product claims.

Skills

Ad copywriting

Video scriptwriting

Performance marketing

Collaborative mindset

Job description

*This is an onsite role in Durham, NC*

Imagine writing a hook that stops millions of people mid-scroll, turning a casual viewer into a loyal customer in under sixty seconds. Partnering with Aquent, you will have the opportunity to shape the voice of one of the fastest-growing personal care brands in the country. In this dynamic role, your scripts will go from your keyboard to a live ad in a matter of days, giving you an immediate, real-time feedback loop to see exactly which of your creative angles drive massive engagement and sales.

About The Opportunity

We have partnered with an industry-leading, rapidly growing consumer brand to find a creative powerhouse who lives and breathes high-converting video ads. This organization values speed, experimentation, and data-driven creativity. If you love the challenge of direct-response marketing and want to see your work produced and launched weekly with the support of a talented in-house creative team, you will thrive in this high-energy environment.

What You'll Do

• Write engaging, conversational scripts for short-form video ads, including user-generated content (UGC), podcast-style ads, founder-led stories, and studio concepts.
• Develop dozens of unique, attention-grabbing hooks- the critical first three seconds of a video to test different creative angles.
• Analyze customer reviews, comments, emails, and competitor ads to uncover authentic pain points and translate them into compelling marketing angles.
• Iterate rapidly based on performance data, turning winning concepts into multiple variations for different target audiences.
• Partner closely with video producers and editors, providing clear direction to ensure scripts are shot and edited efficiently.
• Ensure all copy aligns with brand guidelines, product claims, and promotional offer language.

What We’re Looking For

• Proven experience writing high-converting ads for paid social media platforms, with a strong focus on video.
• A portfolio of written scripts or live ads that demonstrates your ability to write the way real people talk.
• The ability to produce a high volume of quality work under tight deadlines without sacrificing creativity.
• A collaborative mindset with no ego about drafts, eager to take feedback, analyze performance data, and run with revisions.

Nice-to-Have Skills

• Experience writing for direct-to-consumer (DTC), consumer packaged goods (CPG), or beauty and personal care brands.
• Background working within a direct response or performance marketing agency.
• Familiarity with Meta and TikTok advertising ecosystems and creative best practices.
• Hands-on experience with video production, either on set or creating video ads yourself.

Client Description

Carpe is the fastest growing deodorant brand in the US. Our team is made up of smart people who care about the work, building together in person in downtown Durham, NC. The office is open, with plenty of quiet niches when you need to focus, and the pace is fast.