Copywriter IV

TechDigital Group; Loveland (CO); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a creative writer to develop engaging, SEO-focused content for service audiences. The ideal candidate has over 5 years of experience in content creation and a passion for storytelling. Responsibilities include writing, editing, and curating content, collaborating with stakeholders, and optimizing existing content for search performance. If you thrive in a fast-paced, collaborative environment and can effectively manage multiple projects, we want to hear from you.

Qualifications

• 5+ years of experience in content creation or journalism.
• Demonstrated ability to write for organic search and SEO.
• Proven ability to work with internal and external customers.

Responsibilities

• Write and curate SEO-optimized content for the service audience.
• Collaborate with stakeholders to meet content marketing goals.
• Interview customers and experts to create compelling stories.

Skills

Content creation

SEO optimization

Creative thinking

Organizational skills

Communication

Tools

Optimizely

Quip

AEM

Wordpress

Job description

We are looking for a creative, collaborative, and well-rounded writer to create engaging content for the service and field service audience. This position will be primarily focused on educational, best practices, and SEO content.

If you're the right candidate, then storytelling, clear communication, and organizational skills are in your DNA. Your colleagues would describe you as resourceful, comfortable with ambiguity, and open to acting on constructive feedback. You probably have your company's style guide memorized – and you have a sixth sense for when a piece of content isn't striking the right tone. This team member will also forge relationships with internal and external stakeholders to create strategic content that suits the service audience's needs.

Responsibilities

• Write, edit, and curate content for the service personas in a way that is search optimized, relevant, and informative.
• Edit existing content to improve SEO ranking, readability, and relevance.
• Use content of all kinds – including influencer interviews, media bylines, blog posts, brand journalism, multimedia series, learning modules on Trailhead, and long-form instructional articles – to meet content marketing goals and objectives.
• Interview Salesforce customers and internal experts to tell their unique, inspiring stories.
• Uphold Salesforce voice and tone in every piece of content.
• Collaborate with content strategists, editorial leads, product marketing, creative, campaigns, social media, customer marketing, influencers, and service leaders as key stakeholders.
• Meet fast-paced deadlines.

Required Skills & Experience

• Writing is your passion. You love to write short and long-form assets, including blog posts, articles, video scripts, social media copy, newsletters, and much more.
• 5+ years of experience in content creation, journalism, or professional writing/editing at a tech company (or within a similar fast-paced industry).
• Knowledge of how to speak to service leaders and audiences, as well as content marketing, social media, and content delivery trends.
• Creative and proactive thinker who can not only identify gaps or opportunities, but also offers ways to address them. When you encounter obstacles, you find an effective solution with a positive mindset.
• Proven track record of optimizing content for organic traffic growth.
• Excessively organized and prepared. Your calendar is your best friend, and while leading meetings with stakeholders, you make sure their time is well spent.
• Proven ability to work well with internal and external customers.
• Proven background in writing for organic search and SEO.
• Experience working with Optimizely, Quip, AEM, and Wordpress is a plus.