Senior Writer

US CLOUD: Microsoft Premier/Unified Support Alternative; St. Louis (MO); Vor Ort; USD 80.000 - 100.000; Vollzeit

Zusammenfassung

A technology services provider in St. Louis is seeking a Senior Writer to enhance their digital strategies through expert B2B content creation. You will manage SEO content delivery, execute email marketing campaigns, and collaborate across departments for cohesive messaging. Candidates should have over 10 years of experience in content creation with proven SEO expertise and familiarity with tools like Pardot and WordPress. This is a full-time role within a diverse and inclusive workplace.

Qualifikationen

• 10+ years of experience in content creation, focusing on B2B.
• Strong writing and editing skills.
• In-depth knowledge of SEO tools and practices.

Aufgaben

• Evaluate and refine digital assets to improve engagement.
• Manage the delivery of SEO content according to business goals.
• Craft compelling stories aligning with the company's messaging.

Kenntnisse

B2B content creation

Web conversion

SEO practices

Email marketing

Collaboration

Ausbildung

Bachelor’s Degree or equivalent work experience

Tools

Pardot/SFMC Account Engagement

WordPress

Google Analytics

Jobbeschreibung

The Senior Writer will leverage expertise in B2B content and web conversion to enhance digital strategies and drive business growth. This role is responsible for evaluating and refining digital assets—including the homepage, emails, paid media, and sales materials—to improve engagement and customer acquisition. Proficiency in blog writing, email marketing, web content creation, and SEO is essential, as is the ability to collaborate effectively with internal and external teams. Experience with tools like Pardot/SFMC Account Engagement, WordPress, and Google Analytics is preferred.

Project Manage Delivery of SEO Content

• Plan, track, and manage the end-to-end delivery of SEO content, ensuring alignment with deadlines, quality standards, and business goals.
• Collaborate with content creators, designers, and marketing teams to ensure all SEO content is optimized for target keywords and meets search engine best practices.
• Monitor and analyze content performance metrics to refine delivery processes and enhance the impact of future SEO initiatives.

Email Marketing and Campaign Management

• Write and oversee the distribution of all prospect and MQL emails, ensuring messaging is aligned with US Cloud’s brand and conversion objectives.
• Design and execute email campaigns via SFMC or Pardot, monitoring open and click-through rates to continuously improve email performance.
• Work with the marketing team to develop segmented email lists, ensuring that content reaches relevant audiences for optimal engagement and lead nurturing.

Interdepartmental Storytelling

• Partner with paid media, sales, and creative teams to align content strategies with overall business goals and ensure cohesive messaging across departments.
• Craft compelling stories that communicate the US Cloud brand, values, and offerings, leveraging insights from other departments to strengthen the company’s messaging.
• Ensure that all content reflects a consistent narrative, adapting stories for different mediums and audiences to enhance the company’s storytelling efforts.

SEO Strategy and Delivery of all Website Assets

• Develop and implement comprehensive SEO strategies to optimize website assets, including content, metadata, and technical elements, for improved search engine rankings.
• Oversee the production, optimization, and deployment of all website assets, ensuring alignment with SEO goals and seamless integration into the broader digital strategy.
• Conduct regular audits of website performance and implement improvements to enhance traffic, usability, and search visibility.

Qualifications

• 10+ years of experience in content creation, with a strong emphasis in B2B writing.
• Extensive experience in MarTech, including blogging tools, marketing automation, WordPress, etc.
• Exceptional writing and editing skills.
• In-depth knowledge of SEO practices and tools.
• Strong research skills and the ability to manage projects independently.

Preferred Qualifications

• Experience in Conversion Rate Optimization (CRO)
• Pardot/SFMC Account Engagement, WordPress and Google Analytics
• Previous experience in the IT industry

Education and Training

• Bachelor’s Degree or equivalent work experience.

US Cloud is an equal opportunity employer, and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, dietary preferences, gender, sexual orientation, age, fashion sense, marital status, veteran status, disability status, or political leanings. Come as you are.