Copywriter

Pavago; United States; Remote; USD 15,000 - 18,000; Full time

Job summary

Pavago is actively seeking a performance-driven Copywriter focused on conversion to help grow campaigns across healthcare, restaurants, fitness, ecommerce, and professional services. This remote role emphasizes data-driven messaging that drives engagement and customer acquisition.

You will craft landing pages, emails, nurture sequences, and paid ad copy while collaborating with the marketing team to optimize CTAs, funnel flow, and overall conversion performance across multiple channels.

Qualifications

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.

Responsibilities

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
• Develop messaging tailored to different audience stages (awareness, consideration, conversion).
• Improve CTA performance, offer positioning, and conversion flow.
• Collaborate with designers and marketers to align visuals and messaging.
• Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns.
• Develop lifecycle messaging for lead generation, retention, and re-engagement.
• Support segmentation-based email marketing strategies.
• Optimize subject lines, hooks, CTAs, and conversion-focused messaging.
• Write ad copy for Meta, Google, LinkedIn, and other paid channels.
• Create performance-driven hooks and messaging frameworks.
• Support campaign testing and copy iterations based on results.
• Conduct audience research and competitor analysis.
• Support SEO-aware landing page and website content creation.
• Analyze campaign performance and improve messaging based on engagement and conversion data.
• Assist with A/B testing initiatives for headlines, CTAs, and offers.
• Familiarity with AI-assisted copywriting workflows and tools

Skills

Copywriting

Conversion-focused

Digital marketing

B2B/B2C

English writing

Tools

HubSpot

Klaviyo

Mailchimp

GoHighLevel

Job description

Copywriter (Conversion-Focused Marketing)

Location: Remote
Compensation: $1300 - $1600

Position Overview

We are looking for a performance-driven Copywriter who understands how to create messaging that converts.

This role is ideal for someone with strong experience writing:

• landing pages
• email campaigns
• nurture sequences
• paid ad copy
• funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels
• Develop messaging tailored to different audience stages (awareness, consideration, conversion)
• Improve CTA performance, offer positioning, and conversion flow
• Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

• Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
• Develop lifecycle messaging for lead generation, retention, and re-engagement
• Support segmentation-based email marketing strategies
• Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

• Write ad copy for Meta, Google, LinkedIn, and other paid channels
• Create performance-driven hooks and messaging frameworks
• Support campaign testing and copy iterations based on results

Content & Optimization

• Conduct audience research and competitor analysis
• Support SEO-aware landing page and website content creation
• Analyze campaign performance and improve messaging based on engagement and conversion data
• Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
• Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
• Experience writing for B2B and/or B2C audiences
• Strong understanding of direct-response copywriting principles
• Excellent English communication and writing skills
• Ability to adapt tone and messaging across industries and audiences
• Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

• Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
• Experience supporting paid advertising campaigns
• Understanding of funnel stages (TOFU/MOFU/BOFU)
• SEO and search intent optimization experience
• Experience with A/B testing and CRO principles
• Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

• Strong understanding of audience psychology and persuasive messaging
• Analytical and performance-oriented mindset
• Organized and able to manage multiple projects simultaneously
• Comfortable working in fast-paced remote environments
• Collaborative, proactive, and detail-oriented
• Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

• E-commerce or DTC brands
• SaaS or B2B marketing
• Healthcare, restaurants, gyms, or local service businesses
• Lifecycle email marketing and retention campaigns
• UGC/VSL script writing