Conversion Copywriter & Landing Page Specialist for an Agency (US-based/remote)

Paired; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

USD Salary

Performance-based bonus

Full-time, remote

Job summary

Paired is seeking a Conversion Copywriter & Landing Page Specialist to join our fast-growing agency. This hybrid role blends direct-response copywriting with hands-on landing page building and CRO, turning winning paid-media angles into high-converting experiences.

You'll work with media buyers and the creative team to maintain strong ad-to-page congruency and continuously optimize CVR, launching tests and scaling successful variants across channels.

Qualifications

• Experience in direct-response copywriting for DTC/e-commerce/affiliate/info-product businesses.
• Hands-on experience building landing pages, not just providing copy.
• Strong understanding of CRO, funnels, and paid-traffic conversion.
• Portfolio showing landing pages you've both written and built.
• Comfortable using performance data to guide creative decisions.
• Ability to work quickly, test frequently, and own from concept to launch.

Responsibilities

• Write high-converting landing page copy based on winning ad angles, hooks, and offers.
• Research customers, competitors, products, and pain points to develop messaging.
• Write and iterate headlines, offers, CTAs, advertorials, VSL/funnel copy, and other assets.
• Partner with media buyers and creatives to maintain ad-to-page messaging congruency.
• Independently build and launch landing pages using brand page-building tools.
• Develop page structures and layouts designed around conversion.
• Run A/B tests across copy, offers, page structure, and other elements.
• Analyze performance data and use findings to improve CVR.
• Turn winning tests into repeatable landing page frameworks.

Skills

Direct-response copywriting

Landing page building

CRO & A/B testing

Paid-traffic optimization

Portfolio: written and built landing

Job description

We're looking for a Conversion Copywriter & Landing Page Specialist to join a fast-growing agency.

This is a hybrid role between direct-response copywriting and hands-on landing page building/CRO. You'll take winning paid-media angles and turn them into high-converting landing page experiences—from writing the copy and building the page to launching tests and optimizing performance.

You'll work closely with media buyers and the creative team to maintain strong ad-to-page congruency and continuously improve conversion rates.

What You'll Do

Copywriting & Research

• Write high-converting landing page copy based on winning ad angles, hooks, and offers.
• Research customers, competitors, products, and pain points to develop compelling messaging.
• Write and iterate on headlines, offers, CTAs, advertorials, VSL/funnel copy, and other conversion-focused assets.
• Partner with media buyers and creatives to maintain strong ad-to-page messaging congruency.

Landing Pages & CRO

• Independently build and launch landing pages using the brand's page-building tools.
• Develop page structures and layouts designed around conversion.
• Run A/B tests across copy, offers, page structure, and other conversion elements.
• Analyze performance data and use findings to continuously improve CVR.
• Turn winning tests into repeatable landing page frameworks.

Requirements

• Proven direct-response copywriting experience within DTC/e-commerce, affiliate, or info-product businesses.
• Hands-on experience building landing pages, not just providing copy to designers/developers.
• Strong understanding of CRO, A/B testing, funnels, and paid-traffic conversion.
• Portfolio showing landing pages you've both written and built.
• Comfortable using performance data to make creative and copy decisions.
• Comfortable working quickly, testing frequently, and taking ownership from concept through launch.

Benefits

• USD Salary
• Performance-based bonus
• Full-time, remote