Copywriter

Brooklinen; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Brooklinen is seeking a creative Copywriter to craft on-brand copy for our digital channels. You will collaborate with the Creative, Marketing, Merchandising, and ECommerce teams to evolve our brand voice and deliver compelling product descriptions and campaigns.

Ideal candidates have 3+ years of copy experience, including ecommerce, with strong SEO/SEM knowledge and a knack for translating data into engaging copy across email, social, and site content.

Qualifications

• Prior experience writing product copy as well as marketing copy for ecommerce (email, meta, etc).
• Smart, funny, super-organized, collaborative, and comfortable wearing many hats.
• Experience writing in interior design, textiles, home goods, or fashion space.
• SEO & SEM knowledge.
• Ability to translate data and insights into creative execution.
• 3+ years of copy experience, with a minimum of 1 year in the ecommerce space.

Responsibilities

• Write on-brand copy for digital channels to strategically deliver for campaigns.
• Edit site copy including product descriptions to engage customers and optimize for SEO.
• Create keyword-rich content, tag lines and product descriptions.
• Collaborate with merchandising, marketing, and digital product teams to communicate value props clearly.
• Handle ad-hoc requests across marketing channels (retention, growth, print).
• Maintain the Brooklinen brand tone across channels while pushing boundaries in messaging.

Skills

Copywriting

SEO

Editing

Brand voice

Collaboration

Ecommerce copy

Content strategy

Attention to detail

Job description

• We’re looking for a creative and passionate Copywriter to write on-brand copy that strategically delivers for our digital channels. Reporting to our Director of Copy & Editorial, you will be the third of a small and nimble team amongst our broader creative team
• You’ll work most closely with our Creative team and also collaborate closely with the Marketing, Merchandising, and ECommerce teams
• You’ll help write on exciting, exclusive and proprietary product fabrications and promotions for one of the best (sure, we’re a little biased), and fast-growing home interior brands.
• You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
• Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
• Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
• Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
• Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
• Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer

• Prior experience writing product copy as well as marketing copy (ecomm, email, Meta, etc)
• A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing
• Writing experience in the interior design, textiles, home goods, or fashion space
• Ability to action on feedback quickly and strategically
• Strong attention to detail in copyediting and proofreading
• Experience tailoring and differentiating between channels
• Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an ecomm product description)
• SEO & SEM knowledge
• Skills in translating data and insights into creative execution
• 3+ years of copy experience, with a minimum of 1 year in the ecommerce space

Diverse experiences and perspectives make us stronger