Freelance Copywriter

System One; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

System One is seeking a Copywriter to help shape the brand voice across email, site, mobile, SMS and affiliate channels. You will collaborate with marketing, merchandising, strategy, CRM and production to produce cohesive, brand-appropriate copy for digital platforms.

You’ll develop on-brand copy for multiple assets, ensure accuracy, and influence product information and marketing language. Experience in fashion/retail copy is a plus.

Qualifications

• Bachelor’s degree in Communications, English, Marketing or related field.
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Responsibilities

• Develop and write on-brand copy for marketing deliverables (email, site, mobile, push notifications, blog, social, paid media, UX/CX, print).

Skills

Copywriting

Brand voice development

SEO basics

Digital & print writing

Independent contributor

Presentation skills

Fashion knowledge

Web/content strategy

AI content management

Education

Bachelor’s degree in Communications/English/Marketing or related field

Tools

CMS familiarity

AI content tools

Job description

POSITION SUMMARY:

The Copywriter will help to create and reinforce the brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Works to ensure a cohesive, coherent, relevant voice for the brand across all marketing channels.

RESPONSIBILITIES:

• Develop and write on-brand copy for marketing deliverables, including but not limited to: email, site, mobile & push notifications, blog posts, social media, paid media, UX/CX, print, and other special projects as needed.
• Work with the Creative Director and Manager to ensure that copy is error-free in content, context and brand-appropriateness.
• Develop pre-season content for each floorset and write across assets accordingly (site, email, modular email).
• Participate in hindsight discussions and prepare improvement ideas.
• Oversee and write equity copy as needed to ensure tone & details are accurate.
• Have a strong influence on ensuring the correctness and appropriateness of product information and marketing copy.
• Additional responsibilities and projects as assigned, including but not limited to: Name & Claim, OPM, seasonal product meetings in office w/merch & design partners.
• Handle special brand projects as needed such as collab launches & third-party equity.

QUALIFICATIONS:

• Bachelor’s degree in Communications, English, Marketing or related field.
• 2-5+ years of professional copywriting experience (agency or in-house) with preferred focus in e-commerce, retail, advertising, public relations or marketing.
• Consumer experience writing digital, print, and direct mail collateral. Business-to-business experience is a plus.
• Outstanding oral, written, and presentation skills.
• Must be able to act as an independent contributor & owner on certain projects and be comfortable making decisions on behalf of copy.
• Knowledge of fashion and pop culture lexicons.
• Knowledge of retail best practices (industry standard language, SEO drivers, target demographics, etc.).
• Web-savvy writing ability and strong knowledge of e-tailing, online research and email marketing trends.
• Experience with AI management & resource oversight is a plus.