Copywriter

Brooklinen; New York (NY); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical, dental, vision

Fertility support

401(k) match

Parental leave

Vacation days

Hybrid work schedule

Remote weeks during holidays

Employee discount

Wellness stipend

Sabbatical

Job summary

Qualifications

• 3+ years of copy experience, with a minimum of 1 year in the ecommerce space.
• Experience writing product copy as well as marketing copy (ecomm, email, Meta, etc)
• Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an ecomm product description)
• Experience tailoring and differentiating between channels
• Skills in translating data and insights into creative execution
• Ability to action on feedback quickly and strategically
• Strong attention to detail in copyediting and proofreading
• SEO & SEM knowledge

Responsibilities

• Write on-brand copy for product descriptions, emails, social, and site content to support campaigns.
• Collaborate with Creative, Marketing, Merchandising, and Ecommerce teams to ensure clear value props.
• Edit and optimize copy for SEO and channel-specific needs.
• Maintain consistent brand tone across multiple channels and touchpoints.

Skills

Copywriting

Ecommerce copy

Brand voice

Editing/proofreading

SEO basics

Collaboration

Idea generation

Education

Bachelor's degree in Marketing/Communications

Job description

We're looking for a creative and passionate Copywriter to write on-brand copy that strategically delivers for our digital channels. Reporting to our Director of Copy & Editorial, you will be the third of a small and nimble team amongst our broader creative team. You'll work most closely with our Creative team and also collaborate closely with the Marketing, Merchandising, and ECommerce teams.

You'll help write on exciting, exclusive and proprietary product fabrications and promotions for one of the best (sure, we're a little biased), and fast-growing home interior brands. If you want to see your writing out there in the world, we encourage you to apply.

What You'll Work On

• You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
• Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
• Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
• Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
• Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
• Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer

We’re Looking For

• 3+ years of copy experience, with a minimum of 1 year in the ecommerce space.
• Writing experience in the interior design, textiles, home goods, or fashion space
• Prior experience writing product copy as well as marketing copy (ecomm, email, Meta, etc)
• Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an ecomm product description)
• Experience tailoring and differentiating between channels
• Skills in translating data and insights into creative execution
• Ability to action on feedback quickly and strategically
• Strong attention to detail in copyediting and proofreading
• SEO & SEM knowledge
• A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing

Compensation

Base salary range: $70,00, plus equity.

We take a consistent approach to our salary bands to ensure internal equity, and expect to make offers within this range. Final compensation is determined based on experience, skills, and market data.

Benefits & Perks

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues-Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness
• One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work - with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we're one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We're growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other.

Compensation Range: $70K