Copywriter, Shopbop at Bop LLC New York, NY

Bop LLC; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Shopbop is seeking a creative copywriter to craft compelling, inspiring content for marketing assets across site, email, social, push and other channels.

You will collaborate with the site marketing team, fashion office, and creative teams to conceive and execute campaigns across multiple platforms, maintaining Shopbop's distinctive brand voice and staying informed on fashion and online retail trends.

Qualifications

• BA from an accredited university.
• 3+ years in copywriting, editing, or content roles, preferably in online retail.
• Proven ability to write concise, engaging copy for multiple platforms.
• Experience writing promotional and UX copy is a plus.

Responsibilities

• Write copy for website collateral and customer-facing communications, including homepage stories, emails, mastheads, UX copy, and promotions.
• Nimbly, expertly and quickly pivot tone of voice depending on the project.
• Execute compelling long-form content that organically incorporates SEO terms and flows naturally.
• A high level of project ownership and self-editing skills.
• Work with editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and marketing initiatives.
• Maintain knowledge of the competitive fashion, style & online retail landscape.
• Maintain and develop Shopbop brand voice by creating compelling copy.

Skills

Copywriting

Editing

Content creation

SEO writing

Education

Bachelor's degree

Job description

DESCRIPTION

Shopbop is looking for a creative, innovative, and organized copywriter to craft compelling, inspiring copy for marketing assets across site, email, social, push & additional channels.

The copywriter will collaborate with the Shopbop site marketing team, fashion office, and creative teams to conceive and execute complex campaigns & content across multiple platforms.

Key job responsibilities

• Write copy for website collateral and customer-facing communications, including homepage stories, emails, mastheads, UX copy, and promotions.
• Nimbly, expertly and quickly pivot tone of voice depending on the project, whether it’s an Tier 1 editorial campaign or promotional copy.
• Execute compelling long-form content that organically incorporates SEO terms and flows naturally.
• A high level of project ownership and self-editing skills.
• Work with the Shopbop editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and various marketing initiatives.
• Maintain strong up-to-date knowledge of the competitive fashion, style & online retail landscape.
• Maintain and develop Shopbop brand voice by creating compelling, accessible copy.

BASIC QUALIFICATIONS

• BA from an accredited university.
• 3+ years in a copywriting, editing, and/or content-related role, preferably within the online retail sphere.
• Proven experience writing concise, quippy, and engaging copy—specialties in the promotional and UX copy are a plus, but not required.
• Proven ability to write copy for a variety of platforms and customer touchpoints.